One way to automate the work of a PPC specialist is to install browser extensions. We will tell you about the most popular extensions for Google Chrome. Many of them are also available for Mozilla and Opera.
GTM Variable Builder
A tool that lets you quickly find an element selector in your site code. For example, to set up click tracking on one of several buttons with the same class name, you need to track the click on a particular button. That’s what its unique selector is for. Go to the desired site after installing the extension. Open the developer panel and go to the Console tab. Highlight the desired object and click on the extension icon. The resulting data can be applied to further customize the targets.
Price: free of charge.
Show Title Tag
The plugin allows you to see the full title of the page. This is especially important when working with dynamic search ads in Google Ads. To quickly check the title with the extension, there is no need to get into the developer’s panel or the page code: the full title is displayed at the bottom of the tab.
With the help of the extension you can open all or only selected links of organic output. To do this, just press the Z key and the left mouse button. Links can be opened in new tabs, in a new window, copied to the clipboard or saved in bookmarks. Several actions can be configured. Links can be filtered: exclude/include having certain words.
Price: free of charge.
Extension shows web servers, content management systems, tags, e-commerce platforms, CMS, programming language, analytical tools used on competitor’s site. All technologies are presented here. Just click on the extension icon to get the information.
Language: Bahasa Indonesia, slovenský, English, Deutsch, Français, Türkçe, español, català, italiano, polski, Ελληνικά, português (Brasil), română, ukra§nă, Russian,日本語, 中文 (简体), 中文 (繁體),한국어.
Analytics Pros dataLayer Inspector+
With this extension, you can install a GTM container on a site without accessing the site code. This can be useful for pre-configuring event tracking and installing codes on a site, as well as running tests with GTM without changing the GTM of a working project, setting up events in Analytics, and in other cases.
Tag Assistant Legacy
This extension will make sure various Google tags including Google Analytics, Google Tag Manager, AdWords conversion tag and many others are installed correctly on your page.
Once the plugin is installed, an icon will appear by which you can determine the status of the tag on the page. The icon changes color and shows different numbers depending on the status of the detected tags. For example, a red indicator with the number 1 indicates that 1 tag with critical errors has been found, and a yellow one indicates that a tag with minor implementation problems has been found.
To get information about a tag, click on the icon. You’ll see how many tags and errors were found, a link to an up-to-date help document that will help solve the problem. Tag Assistant will also tell you what and how you can improve. For example, if you have an outdated Google Analytics tag installed, the plugin may suggest installing a newer one.
Facebook Pixel Helper
The plugin allows you to find out whether Facebook Pixel works properly: whether it is installed on the site, what events it monitors, and whether there are errors. Facebook Pixel Helper makes recommendations to improve Pixel’s effectiveness. For example, it might advise:
Place no more than one conversion event on each page, unless an additional conversion event is triggered when a customer takes a specific action (such as clicking a button). This improves optimization and event tracking;
use tracking. This error indicates that Facebook tracking is turned off and there is a risk of missing a pixel issue. To enable tracking, you need to go to the Facebook settings. You may also need to update your device settings;
Register the actions performed on your site. To track important actions, you need to place a basic Facebook Pixel code in the header of your site. If it is placed very low, it may not track all customer actions that occurred before the pixel was triggered.
After installing the plugin, you will see a small icon next to the address bar. Click on it after going to your site. A pop-up window will tell you what pixels were found and how they were downloaded.
Analytics UTM Builder
Is a URL linker. With it, you can quickly add UTM tags to a link and fully track the effectiveness of campaigns in Google Analytics.
The plugin allows you to automatically put in special characters (square brackets, quotation marks and pluses) to get keyword match types. Add keywords to the Keyword Wrapper window and check the desired match type. After your actions, the keywords will be enclosed in special characters.
The plugin is designed to collect minus-words in Analytics, AdWords, Bing Ads, Serpstat and other accounts. The extension speeds up the analysis of search queries and their addition as minus-words. The tool also allows you to automatically edit keys. You can add words to the list of the working window of the extension. Then you need to copy the list and upload it as a list of minus-words.