2 new types of YouTube ad targeting

Google Announces 2 New Types of Targeting for Ads on Youtube, thanks to which the opportunities for advertisers become even wider. Added targeting to user habits and important life events.

At the moment, we know that habit targeting makes it possible to show ads to those who visit most often:

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  • Certain retail outlets (shopping centers, supermarkets, grocery stores);
  • Restaurants and cafes;
  • Hairdressing salons;
  • Public events.

By targeting important events, you can show ads to those people in whose lives something important is happening (graduation from school, wedding, etc.).

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