5 Reasons to Sell Gift Certificates

Recently, gift certificates and cards have become popular commodities on eBay and other specialty sites, sometimes selling for more value than these cards represent.

December 22, 2010

For years, most small online retailers have found it difficult to sell gift certificates. Despite consumer advocacy policies that currently require tax-free retailers and which impose a limit on gift vouchers and gift cards expiration date, consumers are often reminded (especially during the holidays) that a large percentage of these popular gifts are never redeemed. which makes them less attractive.

5 Reasons to Sell Gift Certificates

Recently, gift certificates and cards have become popular commodities on eBay and other specialty sites, sometimes selling for more value than these cards represent.

However, it is not a sale or sale of unused cards that drives many buyers crazy. Most want to be sure that the addressee can choose from a wide selection of products. This is why huge sites like Amazon or eBay sell a huge amount of gift certificates every year.

This does not mean that it is completely pointless for small sellers to try to earn additional income before the end of the year. This is all a market, and it is easy to buy and sell.

1. There is no need to pay for shipping, so the price of the item is reduced. With the arrival of December 25, online sales generally fall, giving way to retail sales of brick-and-mortar stores.

2. Instant delivery. Use words like “instant”, “email delivery”, “print it yourself” and other emails on the site. The consumer either wants the store to send a certificate to the addressee’s e-mail, or he himself wants to print this card. Rest assured that you can offer both of these options.

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3. The expiration date never ends, there is no limit. Explain in an accessible and understandable way to all consumers that gift certificates do not expire and are available for any in-store purchase. The person who gives the gift card can be sure that the recipient does not need to instantly make purchase decisions and rush to the store.

4. Give more for a dollar. By making a discount (even if it is 5 percent) or offering a higher market value for the card, people will be more willing to buy cards, as this gives them some advantage. Of course, some may buy cards not for a gift, but for themselves, but the market is the market.

5. Simplify the ordering process. If possible, make a special option for the consumer, by clicking on which he will be taken to a page where he can simply order gift cards. Last-minute certification purchases can be frustrating for any reason, so consumers want to make a purchase quickly, easily, and painlessly. Also make available the option to purchase various certificates.



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