Yoga is not the most popular activity; to attract subscribers to yoga studio accounts, you have to try to hit the interests of your potential audience as accurately as possible. And this is difficult to do if you only publish photos of skilled professionals elegantly sitting in complex yoga poses.
A ready-made content plan for your yoga studio, which we made for you, will help you to catch the interest of your audience, to engage, entice and attract them. Such a plan with examples of different positions and content matrix may cost about 5 000 rubles for a specialist, while we give it to you for free.
And in order to facilitate the maintenance of the yoga studio account for your SMM specialist as much as possible, we highly recommend using the SMMplanner service of deferred posting. It allows you to schedule posts to 7 different social networks for 3 weeks in advance. Use a ready-made content plan for your yoga account, publish it with SMMplanner, and you will have if not enlightenment and nirvana, then more free time for life and more subscribers for sure.
The specifics of yoga studio social networking
For a yoga studio it is important to show depth, because yoga is not an exercise or exercise for weight loss, but a way of life and a certain view of the world. The main question facing SMM specialists is what to write about, what to include in the content plan of a yoga studio, so that people who share basic values would subscribe to it on social networks.
Philosophy. Talk about your philosophy, about what is acceptable for you and what is not, this will help to find like-minded people, literally “filter” them out among millions of very different social media users. If you’re only into the physical component of yoga, there’s the option of gathering people who won’t agree with you on key things. And that’s future dissatisfaction with subscribers and even the likelihood of conflict.
Trust. A yoga studio needs to inspire trust – perhaps as important in the delicate realm of yoga as trust in a dentist, for example. To gain credibility, it is important to show the instructors, talk about them, as well as the founders of the yoga school within which you work. If the studio has several branches, especially in different cities – it also makes sense to tell the audience about this, because it is an indicator of scale, which causes trust.
All variants of posts for a yoga studio’s content plan can be broken down into several large groups:
- Informational content. Helps you find and attract “your own.”
- Engaging content. Allows to activate subscribers and encourage them to communicate in the yoga studio account.
- Entertaining. Increases loyalty and makes communication more lively and free.
- Selling. Helps yoga studio convert subscribers into customers.
- Image/Reputation. Allows you to create an image of the yoga studio and its representatives as people deeply immersed in the theme and following the philosophy they promote.
Now let’s deal with content with specific examples.
Types of posts and storis for yoga studio account
Prices for services
Type of content: informational, selling.
The most obvious thing you can and should tell those who came to the yoga studio page, especially if it’s the first time a person has come in. In Instagram it is a place for the prices in the eternal posts, on Facebook or VKontakte – in a pinned post.
It would be logical to inform about price changes and promotions in separate posts.
Class schedule in the gym
Type of content: informational, sales.
If the program is dense, and there are several daily activities in the studio that you can join – tell your subscribers and sympathizers about it. Yoga studios tend to operate without weekends – which means you already have at least one ready-made topic for your yoga content plan every day.
Up-to-date class schedule – useful information for subscribers
By the way, if the studio’s classes can be joined online – this will be your additional advantage. After all, the remote format of classes will allow you to gather an audience from different cities and even countries.
Yoga video lessons
Type of content: engaging, selling.
Video library is one of the tools to attract and expand an audience for yoga studios. These are recordings of workshops and classes taught by mentors and instructors put together. Access to the video library can be paid or free – video lessons can be used, for example, as lead magnets for people who came to the studio for the first time.
Yoga class reviews
Content type: sales, image.
Another topic of posts for a yoga studio content plan that lies on the surface. Testimonials from live real people are a great trust tool, and you can and should publish them as often as possible. Including in Instagram storis, and if the review is in video format – remember that Instagram also has the Reels format, which is growing in popularity.
Testimonials from real people are the main value of any business, including yoga studios.
Content type: entertaining, engaging.
This is a variation on the “How do you do majurasana?” post. Mayurasana is one of the yoga asanas or “stable and comfortable body positions.” It’s hard to say about comfort (see screenshot), but that you can only master majurasana through prolonged, focused practice is for sure.
Give your followers something to be proud of, and you’ll get a good number of reactions and comments on posts like this
Content type: informational.
Quite a difficult format to grasp. But in case of yoga studios it is possible because people who have grown up with yoga, as a rule, are conscious and actively interested in going somewhere beyond asanas. Going the philosophical route, finding out how those who have made a name for themselves and become famous in the “yogosphere” relate to life.
Large articles can be broken up into several posts, publishing them as a mini-series, the continuation of which readers will be waiting for. Perhaps even eagerly.
Content type: informational, image-based.
Another option for posts that will help you find and gather “your own.” Sutras are a special genre of short texts in Hinduism; Europeans interpret this genre as a collection of aphorisms. In translation from Sanskrit “sutra” is “thread,” on which, like beads on a thread, the age-old knowledge is strung. All you have to do is to choose a picture or make a nice background for your sutra in Canva program, and you are ready for a short, but profound post full of philosophical sense.
There are a great many sutras, so the sutra posts can also be a series in the feed and in the posts.
Quotes from famous people
Content type: informative, engaging.
Let’s stipulate: for a yoga studio content plan, quotes from people known specifically in the yoga world are appropriate. As a rule, every yoga studio practices a particular technique (school). In this case, quotes from the founders of the school or the most famous followers are appropriate and understandable to the audience. So, for Iyengar yoga studio quotes by Bellur Krishnamachar Sundarararaja Iyengar himself are perfect.
Type of content: entertaining.
Yoga studios are not going to publish on their pages widely spread on the Internet memes about deadlines and other “runs, yells” – all this is vanity of vanities. But their own memes and pictures that are well understood by internal audience of the yoga studio are a great means of engagement.
“Thank you” posts
Content type: engaging, image-based.
Yoga is a philosophy of acceptance, love and gratitude. Therefore, posts with gratitude will be very appropriate and logical in a yoga studio’s feed and content plan. And there is always someone to thank, for what – visitors for their diligence and loyalty to the idea, teachers for putting into practice not only physical strength, but also their soul, and circumstances that help them grow. And even the seasons-because as long as spring turns to summer, summer to fall, and fall to winter, it means life goes on.
Content type: engaging.
This is a variant of posts that you have to be careful with. For adherents of yoga philosophy, much of what we encounter in everyday life is unacceptable. But while mate and aggression may well be sharply condemned, condemning meat-eating, for example, is better not. Another thing is to discuss what the benefits of a vegetarian or raw food diet are, without judging anyone or imposing one’s point of view.
Content type: informational, selling.
Master-classes are a traditional format for yoga studios. An invitation to the master class can be quite verbose. The main thing – the time, the title and a nice picture of a very attractive master-mentor.
Content type: engaging.
Almost all people who go deep into yoga are a little bit magical. Therefore, invitations to Vedic practices are appropriate on the pages of yoga studios. In Hinduism, it is believed that Vedic practices, through the interaction of human and universal energies, will help improve health, extend youth, find one’s purpose and even love.
Invitations to retreats
Content type: engaging, informative, selling.
For large yoga studios or associations of such studios, yoga tours are a logical proposition. Going out of town for a weekend, meditating and doing physical practices outdoors, in the good company of like-minded people is very appealing. In order to warm up and to gather the audience, it is possible to repeat the post-invitation, making them into a mini-series with a good selling visual: “Look, on this site we will put our mats,” “Look, in these beautiful houses under the pines we will live,” “Look, around this beautiful lake we will walk together at dawn.
Type of content: informational, engaging, image.
Food is a universal theme that is not alien to the adherents of yoga. Sharing recipes for healthy and easy-to-prepare foods, such as smoothies made from fruits or vegetables, is a good thing. Such a post will both help subscribers who are just figuring out how to eat right and gather a lot of comments. Especially if you ask your audience to share their topical recipes.
Bottom line tips
Alternate types of posts. If you post only pictures of the coaching staff, even very, very professional, it will get boring – just like endless long translation articles. Everything is good in moderation. Make your smoothie of posts and storis as balanced and healthy as the nutrition of a true yogi.
Communicate with your subscribers. Reply to comments, and if you have questions, you can put the answers in separate posts. That way, communication in your community becomes even more intimate.
Have live broadcasts with coaches-mentors. They can tell you about the subtleties of asanas, show you new exercises, and disassemble health practices. And put live recordings in your video library, so the content benefits you twice as much.
Think about visual content. Smartphone camera photos are good, but not enough. Historical photos, pictures and memes of your own “production,” photo reports of public events will make your content more diverse and engaging.
Keep up with social media updates. Especially Instagram – something new, interesting and useful constantly appears there. And all this interesting and useful stuff can be used for the development of yoga communities.