Additional creative optimization added to Facebook Ads Manager

Facebook Ads Manager has a new tool for optimizing ad images and videos.

Now, when creating a creative, it will be possible to choose an optimization option: cropping the creative, improving the contrast or brightness of the image.

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The system will only apply optimization if it helps improve ad results. This means that different users can see differently optimized creatives. Optimized creative previews will not be available.

Also, Facebook has expanded the capabilities of the automatic thumbnail in the video editor. When enabled, users will be shown different thumbnails based on the likelihood of their effectiveness. In addition, the automatic thumbnails can change the image quality: hue, saturation, sharpness to optimize performance on different devices.

Previously, Facebook Ads removed the 28-day attribution window, and Instagram allowed age limits for branded content.

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