In 2020, Cristiano Ronaldo became the most popular star on Instagram, leaving Selena Gomez, Ariana Grande and Kylie Jenner behind. Now 234 million people have subscribed to his account.
We asked ourselves what the secret of his success is and how you can, if not catch up, then at least get closer to Cristiano’s popularity on Instagram. Go!
Ronaldo is never a sports blogger. His Instagram is reminiscent of a football magazine: a lot of glossy photos from matches, a few advertising photo shoots, a drop of personal photos. Cristiano allows himself to admire, but does not let him into his personal space. He is not interested in active interaction with subscribers, which in his case is a perfectly reasonable decision.
A soccer star in the eyes of his fans must be a little superhuman, “sealed” in the sport. If he starts chatting with subscribers in the comments and uploading photos in family shorts, the magic will dissipate.
He is not happy with the variety. The profile is dominated by photos and videos from matches and training sessions by a large margin. Ronaldo (or, rather, the manager who maintains the account) does not bother with texts and gets by with short signatures.
Posts are the only format a footballer uses regularly. He writes stories from time to time, rarely goes live. The absence of fixed stories (highlights) is striking. It gives the impression that the account is being whipped up and that it is the most popular on Instagram. How do you like that, Selena Gomez?
However, a certain consistency in the profile is still observed. Ronaldo regularly updates his account every 1-3 days to maintain high reach. If there are no recent photos, it doesn’t matter, one home workout or a photo session with the team can be stretched over several posts.
In general, Cristiano’s account confirms the emotional factor of activity on Instagram. People like and comment on something beautiful and popular by inertia, without worrying if their actions will somehow be noticed. All the activity under Ronaldo’s posts consists of admiring comments, there is no discussion there.
According to a recent study by Buzz Bingo, a soccer player raises from $ 1 million per ad post. Over the past 12 months, he has had 43 paid content units. All this is an image advertisement, where a football player demonstrates the desired product and says it’s cool. Ronaldo is also promoting his own brand of shoes and underwear CR7 via Instagram.
And now let’s return to the question in the title – how Cristiano managed to get so many subscribers:
First, its audience is the entire globe. Ronaldo is known in all countries, and not only because of football: he is the hero of the secular chronicles and the star of advertising. So the popularity of his instagram is more likely a consequence of the popularity of the football player himself, and not vice versa. Previously, fans collected magazine clippings and stickers with their favorite stars, now it’s enough to subscribe to the idol’s insta and get fresh fan content without any hassle.
Secondly, Ronaldo works with many big brands. He is now the face of Nike, Clear and Herbalife Nutrition, and has previously worked with Castrol, Tag Heuer, KFC and a couple of dozen smaller brands. Most of them are quite active on Instagram. For example, the official Nike account now has 119 million subscribers. Surely a good part of them are signed by Ronaldo.
Thirdly, Cristiano has a lot of guys with a blue checkmark in his profile in his friends. And if they appear in the comments, a full house is guaranteed. Ronaldo’s subscribers have the opportunity to chat with other celebrities in the comments, which is also worth a lot.
Fourth, the account simply has a huge reach due to the frequent release of new posts and high activity under them. It’s a sin not to subscribe to an account with a blue checkmark, which constantly flashes in the feed.
Finally, Cristiano is handsome and a positive person who preaches family values (sex scandals fifteen years ago are a thing of the past). Therefore, people subscribe to him because he is just a good guy, as it is sung in a famous song.
How can a beginner Instagram blogger be inspired from Ronaldo’s experience? Perhaps we will disappoint someone, but nothing. In addition to the fact that you need to post fresh content regularly (but this is such a common truth that it’s even embarrassing to repeat it). Ronaldo is popular because he is Ronaldo, not because he is cool on Instagram.
And useful tips can be gleaned from other Instagram stars, whose profiles we have analyzed:
Coca-Cola Official Account