Call to Action in advertising, Instagram, Facebook and sales. 35 effective CTA templates

 

Call to Action in advertising is necessary to motivate the user to take the next step. Click on an ad in FB, send a message to Direct on Instagram, leave a request for a quote, and more.

The right call to action, allows you to increase the effectiveness of targeted advertising or conversion on the landing page. Depending on the niche and the purpose of the advertising campaign, there may be different calls to action. In this material we’ll share templates for advertising calls to action that you can use in your ads, website or social networks today.

What is a call to action and how to write it

A call to action (CTA) is a text or design element that encourages the user to take a specific action. To leave a request, subscribe, click, buy, leave a comment and so on.

It is used in context, copywriting, web design, social networks, as a tool to increase conversions.

If you want to make an effective call to action, then remember that it must be:

  • Simple. A call to action should involve a minimum of complexity and not commit to anything. For example, “Go to the site” followed by “Free consultation” or “Download the project catalog for free.” Not true if you immediately want to sell a product or service, because in most cases, people are not ready to immediately give money and so just go to your site.
  • Logical. The words calling for action must be logical, because if you are targeting students and young working people, it makes no sense to offer a downloadable price list with wholesale prices, much better to offer a free consultation or samples.
  • Carry the value. At the same time, what you offer should be valuable to the user. He should understand that if he spends 15 seconds and leaves you his contact information, he will get something valuable for him: a checklist, access to a closed video or a free consultation with a competent specialist.
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You can create your own call to action or use our templates and modify them to suit your own requirements.

Call to Action in advertising: sample phrases and ready-made templates

Now let’s try following the above rules to compose a call to action, depending on the niche.

Call to action on Instagram

Call to action on Instagram is needed to motivate to perform a targeted action (to go to the site, leave a request, subscribe) and for the involvement in the comments. Let’s consider both cases.

Involvement in comments.

  • What do you think about it? Write your answer in the comments.
  • Which of the following ______, works best for me? Write a number in the comments.
  • Whoever is the first to write the right answer, he or she will get a valuable prize (a discount, make PR).
  • Have you ever felt the same way? Does this situation sound familiar?
  • We need your advice! What to do if…

Targeted action

  • Follow the link in your profile header for more information.
  • Subscribe to my account so you don’t miss important news.
  • Write in the comments at _____ and we’ll send you a special offer in Direct.
  • Only for subscribers of the account _______, until ______ there is a special offer. To order, write to direct.
  • Check out our latest Stories to get a promo code for a month of free service.

Ads on FB and contextual advertising

In contextual advertising, use phrases that encourage people to click on your ad. This will increase CTR and attract the target audience.

  • Go to the site!
  • Special price only on the site!
  • Click here!
  • Learn more on the site.
  • See it now!
  • And it’s not always necessary to write the call to action in the body of the ad, you can write it in the link text, quick links, or
  • clarifications.
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To gather a subscription base

Subscription to e-mail mailing list, registration

  • Sign up if you always want to stay up to date with the news ________ !
  • Subscribe now to get the most complete checklist at ________ !
  • always want to be one step ahead of the competition? Subscribe to the blog ______ !
  • Subscribe to the newsletter to become a guru _____ !
  • Did you like the article? Subscribe and get more useful stuff in your inbox right away.

 

Offer useful information and added value. You can use on the thank you pages.

For the website

Free cost calculation, consultation

  • Get a free quote within one hour.
  • Free of charge for the first 14 days.
  • Order a free visit of an estimator.
  • Calculate the cost using our calculator.
  • Leave an application for a free test drive.

 

The more value you can offer, the more applications will flow.

 

Call to Buy

Buying a product, ordering a service

  • Buy ____ today and get ___ as a gift.
  • Price only until November 30th _____ dollars! Then will increase by 2 times!
  • Sign up for a course and make a powerful leap in the development of your business!
  • Promotion until December 5 – have time to purchase!
  • New Year (summer) offer.

 

Give the opportunity to buy at a discounted price, but limit the expiration date. Second option – give gifts, customers like them even more than discounts!

Invitations

Invitations to the event

  • Attention! The number of seats is limited! Book right now!
  • Will you be at the master class to improve personal effectiveness?
  • The most anticipated and important industry event _____ . Be on the topic!
  • Want to learn on your own _____ ? Sign up for the masterclass.
  • Practice only! 10 effective techniques to improve _____ ! Sign up!
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Let the visitor know what they will get by coming to your event and motivate them to take the targeted action.

Bottom line

Give the call-to-action phrases in your ads – the closest attention. Remember, as long as there is no good call to action – there will be no sales. Study your customers and give them what they want to get.

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