SEO optimization of Joomla

SEO optimization of Joomla

  As of September 2019, 70% of all websites are running 3 CMS systems: 45.02% WordPress. 13.27% Joomla. 12.09% 1C-Bitrix. We have already written about 1C-Bitrix and WordPress, so it would be strange to ignore the second most popular CMS. In this article we will tell all about the search …

Barry Schwartz: “Google Page Experience is unlikely to affect rankings, but it’s worth implementing.” Highlights from the interview

Barry Schwartz: “Google Page Experience is unlikely to affect rankings, but it’s worth implementing.” Highlights from the interview

    Barry Schwartz. American SEO expert, author and editor of Search Engine Roundtable, Search Engine Land     About SEO in tough times Hello Barry! You are one of the most famous American SEO experts in Russia, along with Cyrus Shepard, Rand Fishkin, Kevin Indig, etc. But, as far …

How to run video ads through Google Ads

How to run video ads through Google Ads

  Video advertising is the most promising format for online advertising. 80% of users prefer to watch a video about a product rather than read information about it or look at pictures. At the same time, 64% of those surveyed are willing to buy a product after watching a video …

7 SEO Tips: A Western Approach

7 SEO Tips: A Western Approach

What’s the article about? Is there a place for creativity in SEO? What unconventional approaches can circumvent restrictions and obstacles? How to promote for voice queries? Is it worth using contextual advertising along with organic promotion? Who can benefit from this article? SEO-specialists, to familiarize themselves with creative and unusual …

How to track traffic using UTM tags

How to track traffic using UTM tags

  You place links to your site in contextual adverts, thematic forums, social networks, emails, etc. You can identify the source of traffic by using UTM tags. What are UTM tags UTM (Urchin Tracking Module) tags are URL parameters which allow monitoring channels, traffic sources, keywords, user devices and other …

How to work with ranking factor research

How to work with ranking factor research

  Where does the data come from research on ranking factors The purpose of research Laboratory – to see behind the parameters of sites and pages that we are variously and unjustly able to attribute them, ranking factors that are used by search engines to form the output. To do …

Automation in SEO is the Future! Interview with Dmitry Sevalnev, member of the Optimization program committee

Automation in SEO is the Future! Interview with Dmitry Sevalnev, member of the Optimization program committee

  Good afternoon, Dimitri. You are one of the members of the program committee Optimization 2019 and the moderator of the “SEO Automation” section. Please tell me, why did you decide to take part in the organization of the conference? Good afternoon. I have long participated in this conference as …

Semantic site promotion: where to start

Semantic site promotion: where to start

  Semantic site promotion Natural (organic search) generates a lot of traffic to websites. And, most importantly, leads to warm customers. That’s why it’s so important to make your site useful to the user, so that the search engine brings it to the top of the organic results for its …