New marketing: 5 solutions for promotion without contextual advertising

New marketing: 5 solutions for promotion without contextual advertising

  How do businesses exist in 2022? Promotion: possible solutions Newsletters Companies that help businesses automate mailings are working to ensure that the classic tool remains effective and organic. Determining the optimal mailing frequency with the highest conversion to an order, for example, is helped by ML technology, and choosing …

How to write a website article on any topic in 3 hours

How to write a website article on any topic in 3 hours

  Do you want to know how to write a website article in 3 hours? Yes, yes, it’s not fantastic! You don’t have to sit over one paragraph for half a day and spend sleepless nights editing a miserable thousand characters over the twentieth circle to get it perfect. You …

Google Ads will show automatic extensions along with manually created ones

Google Ads will show automatic extensions along with manually created ones

  Google Ads presented an update to the principles of automatic extensions, allowing you to show them together with the extensions that the advertiser created himself. Previously, the system did not add automatic extensions to ads if the ads were manually supplemented with links, clarifications and structured descriptions. Starting in …

Google released an updated Search Ads 360 platform

Google released an updated Search Ads 360 platform

  Google announced the launch of an updated platform Search Ads 360, which allows advertisers to automatically place search ads in several systems at once – Google Ads, Microsoft Advertising and others. The updated version adds support for more functions of search engines and types of advertising campaigns. In addition, …

Seasonal demand – what is it, types of seasonal demand, promotion of off-season sales

Seasonal demand – what is it, types of seasonal demand, promotion of off-season sales

  The demand for goods and services is never static. There are always periods of higher and lower demand. On the demand for a particular product can be influenced by seasonal factor – the time of year, holidays. In this article we’ll analyze in details what is the seasonal demand, …

Selling headlines: 100+ examples and templates

Selling headlines: 100+ examples and templates

  A sales headline is a text that attracts attention and makes the user take the next step: read the post, click on the ad, open the email, etc. Selling headlines are used in e-mail newsletters, landing pages, content marketing, SMM, ads and other marketing tools. We’ve put together a …

Google will give up FLoC technology and replace it with another

Google will give up FLoC technology and replace it with another

  Google will shut down its FLoC (Federated Learning of Cohorts) project. This solution was to replace cookies in targeting advertising. Instead, Google began working on a new technology – “Topics”. How will it work? Now Google will assign each site a specific theme, now there are more than 300 …

Google Business Profile has restrictions for new owners and administrators

Google Business Profile has restrictions for new owners and administrators

  In Google Business Profile (formerly Google My Business) there are restrictions for new owners and administrators – full access to the management after only 7 days. If you add a new owner or administrator, he will have full access to all settings in the profile after seven days. Before …

Google AdSense moves to first-price auction model

Google AdSense moves to first-price auction model

  Soon Google AdSense will launch an auction based on the first-price model. According to the company, this will happen before the end of 2021. The first-price auction model means that the advertiser with the highest bid wins the auction for an ad – and that’s what he has to …

Google Ads now offers Video Action campaigns for Smart TV

Google Ads now offers Video Action campaigns for Smart TV

  Starting today, the format of Video Action campaigns in Google Ads is also available for Smart TV. It will help advertisers to stimulate online sales and attract potential customers, and thus grow their business. When a viewer sees a Video Action campaign on a TV, a link appears at …