Soon Google AdSense will launch an auction based on the first-price model. According to the company, this will happen before the end of 2021. The first-price auction model means that the advertiser with the highest bid wins the auction for an ad – and that’s what he has to …
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Starting today, the format of Video Action campaigns in Google Ads is also available for Smart TV. It will help advertisers to stimulate online sales and attract potential customers, and thus grow their business. When a viewer sees a Video Action campaign on a TV, a link appears at …
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Google Ads has introduced a new budget report. The report includes information on how budget size affects spending, as well as a breakdown of daily spending for the month. How to view the budget report in Google Ads To see the budget report, you must have a campaign with …
Google Ads introduced a new ad format called Things to do. The Google Ads blog reports that the new format is ideal for advertising events, tours and attractions. Now, with a search query related to travel and recreation (what to do, where to go), the Tickets&Tours block will appear …
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Every year the number of mobile device users is growing, and the share of mobile traffic on websites is increasing. However, it is not always convenient to open the browser to order the right thing, find out the schedule of offices, check the balance of the card. Mobile applications save …
What is unit economy in simple words Unit-economy is a calculation method, which allows you to understand if a unit (unit) is profitable or unprofitable. The unit can be a product, a service, a customer – it depends on your business model. The key is that this unit must …
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The loading speed of the site directly affects the behavioral factors and, consequently, the promotion in search engines. This is one of the ranking factors, plus how quickly the site loads depends on user behavior. The user will not wait 10 seconds to open the product page and go …
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After we have learned how to fill in the Title tag correctly, it’s time to learn how to fill in the Description meta tag. Meta Tags – the most important elements of the site pages, which affects the ranking in search results, getting into the top search engines, clickability …
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One way to automate the work of a PPC specialist is to install browser extensions. We will tell you about the most popular extensions for Google Chrome. Many of them are also available for Mozilla and Opera. GTM Variable Builder A tool that lets you quickly find an element …
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When a person searches for something on the Internet he needs to enter search terms in a search engine. Based on the keywords entered by a person, the search engine gives an answer. Types of queries in search engines Do not think that the analysis of search queries, you …
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Social Media Marketing
Search engine optimization
