Google AdSense moves to first-price auction model

Google AdSense moves to first-price auction model

  Soon Google AdSense will launch an auction based on the first-price model. According to the company, this will happen before the end of 2021. The first-price auction model means that the advertiser with the highest bid wins the auction for an ad – and that’s what he has to …

Google Ads now offers Video Action campaigns for Smart TV

Google Ads now offers Video Action campaigns for Smart TV

  Starting today, the format of Video Action campaigns in Google Ads is also available for Smart TV. It will help advertisers to stimulate online sales and attract potential customers, and thus grow their business. When a viewer sees a Video Action campaign on a TV, a link appears at …

Google Ads has a new search ad format – Things to do

Google Ads has a new search ad format – Things to do

  Google Ads introduced a new ad format called Things to do. The Google Ads blog reports that the new format is ideal for advertising events, tours and attractions. Now, with a search query related to travel and recreation (what to do, where to go), the Tickets&Tours block will appear …

Top 5 free mobile app builders

Top 5 free mobile app builders

Every year the number of mobile device users is growing, and the share of mobile traffic on websites is increasing. However, it is not always convenient to open the browser to order the right thing, find out the schedule of offices, check the balance of the card. Mobile applications save …

What is unit economy, what do units mean, and what is it all for

What is unit economy, what do units mean, and what is it all for

  What is unit economy in simple words Unit-economy is a calculation method, which allows you to understand if a unit (unit) is profitable or unprofitable. The unit can be a product, a service, a customer – it depends on your business model. The key is that this unit must …

How to increase site load speed – 16 ways

How to increase site load speed – 16 ways

  The loading speed of the site directly affects the behavioral factors and, consequently, the promotion in search engines. This is one of the ranking factors, plus how quickly the site loads depends on user behavior. The user will not wait 10 seconds to open the product page and go …

How to properly fill in the meta tag Description

How to properly fill in the meta tag Description

  After we have learned how to fill in the Title tag correctly, it’s time to learn how to fill in the Description meta tag. Meta Tags – the most important elements of the site pages, which affects the ranking in search results, getting into the top search engines, clickability …

10 Google Chrome extensions that simplify the work of a contextualist

10 Google Chrome extensions that simplify the work of a contextualist

  One way to automate the work of a PPC specialist is to install browser extensions. We will tell you about the most popular extensions for Google Chrome. Many of them are also available for Mozilla and Opera. GTM Variable Builder A tool that lets you quickly find an element …

Types of search queries: full classification with examples

Types of search queries: full classification with examples

  When a person searches for something on the Internet he needs to enter search terms in a search engine. Based on the keywords entered by a person, the search engine gives an answer. Types of queries in search engines Do not think that the analysis of search queries, you …