The theory of generations X, Y, Z reveals the peculiarities of their representatives – what time they were born (years of birth), what their worldview and basic character traits are, how to build communication with them. This information is especially important for those involved in marketing, sales, and personnel …
Continue reading “Generations X, Y, Z: who they are and how to work with them”
A newsletter letter should be beautifully designed to interest the user. This means that the text and images are in place, the layout is not “separated”, and the fonts are displayed correctly. Here’s how to make an email that opens correctly on any device. What are the obligatory requirements for …
A designer should definitely have a portfolio with examples of work. This is a perfect way to show your clients your skills. Design is not the kind of business where it is enough to show your résumé, pay lip service to your experience, and still get a profitable order. …
Continue reading “How to make and design a portfolio for a designer – instructions and +10 examples”
If you set the right goals and achieve them in time, you will be successful in anything. One of the most effective techniques in goal setting is considered the SMART method. Read in our article about what SMART goals are, how to set them correctly and how they influence …
Continue reading “The SMART method: how to effectively formulate goals”
E-mail is not only a means of personal and business correspondence, it is used for registration in social networks, websites and applications. In some cases, an email is mandatory, in particular, without it it is impossible to create an account on a number of educational platforms and government portals. …
Continue reading “Postal services: where is the best place to register e-mail”
People buy goods and services if they see the benefit of the purchase. No one will agree to just give away money. Even emotional purchases are made when it seems that this particular product will please or come in handy. To understand what customers want, you need to identify needs. …
Continue reading “Identifying customer needs: what it is, how to identify, examples of questions”
A landing page consists of blocks arranged in a certain order. As an example we will make a copywriter’s landing page, as a basis of which we will take 8 main blocks of the landing page. Before we go into practice, let’s first remember the theory: what kind of …
In the past, a press release was written purely by journalists and purely for the editors of print publications. Now this type of text is much more common. Press releases are published in various online venues, and they have become necessary first and foremost for readers. Therefore, they should …
Continue reading “Press release: what it is and how to write it”
App Annie reported that in February the 100 most downloaded apps for iOS included 16 VPN-services (in the top 10 5), and for Android – 8 services (in the top 10 3). Read the article about what is a VPN, how it works, and choose the right option. What …
Continue reading “14 free and fee-based VPNs: best services”
Marketplace manager is one of the most relevant professions of our time. It owes its popularity to the growth and development of marketplaces over the past few years. In this article, we will consider what knowledge and skills a marketplace manager should have, what is included in the range …
Continue reading “Marketplace manager profession: responsibilities, skills”
Social Media Marketing
Search engine optimization
