Identifying customer needs: what it is, how to identify, examples of questions

Identifying customer needs: what it is, how to identify, examples of questions

People buy goods and services if they see the benefit of the purchase. No one will agree to just give away money. Even emotional purchases are made when it seems that this particular product will please or come in handy. To understand what customers want, you need to identify needs. …

Press release: what it is and how to write it

Press release: what it is and how to write it

  In the past, a press release was written purely by journalists and purely for the editors of print publications. Now this type of text is much more common. Press releases are published in various online venues, and they have become necessary first and foremost for readers. Therefore, they should …

Marketplace manager profession: responsibilities, skills

Marketplace manager profession: responsibilities, skills

  Marketplace manager is one of the most relevant professions of our time. It owes its popularity to the growth and development of marketplaces over the past few years. In this article, we will consider what knowledge and skills a marketplace manager should have, what is included in the range …

How to come up with a company name: best examples + 11 ways

How to come up with a company name: best examples + 11 ways

  In this article we will analyze the main rules of naming, we will tell how to choose a company name, we will show 12 working ways to create a beautiful and sound name, which will contribute to the competent positioning of the brand. The main rules of naming Use …

The big difference: what is the difference between marketing and advertising

The big difference: what is the difference between marketing and advertising

  If you think marketing and advertising are the same thing, you have no business. Without knowing the basic terms, you won’t be able to understand what the experts are telling you, how they work, and what they’re charging you for. Misunderstanding will hamper the promotion of goods and services …

How to add alt and title attributes for images

How to add alt and title attributes for images

  Alt and Title are SEO parameters of photos that help in the promotion of web pages. Not all SEOs spend time on such nuances as optimization of illustrations. But it is from such small things and depends on the successful promotion of the site. Paying attention to this point, …

How to respond to customer feedback: positive and negative

How to respond to customer feedback: positive and negative

  Customer feedback is an important part of your business. Positive feedback helps retain old customers and attract new ones, as well as increase brand awareness. Negative feedback (or feedback with suggestions) helps improve service and lets customers know that you care about their opinions. More than half of customers …

New marketing: 5 solutions for promotion without contextual advertising

New marketing: 5 solutions for promotion without contextual advertising

  How do businesses exist in 2022? Promotion: possible solutions Newsletters Companies that help businesses automate mailings are working to ensure that the classic tool remains effective and organic. Determining the optimal mailing frequency with the highest conversion to an order, for example, is helped by ML technology, and choosing …