Generations X, Y, Z: who they are and how to work with them

Generations X, Y, Z: who they are and how to work with them

  The theory of generations X, Y, Z reveals the peculiarities of their representatives – what time they were born (years of birth), what their worldview and basic character traits are, how to build communication with them. This information is especially important for those involved in marketing, sales, and personnel …

Creating and styling an email newsletter: Technical requirements and letter design

Creating and styling an email newsletter: Technical requirements and letter design

A newsletter letter should be beautifully designed to interest the user. This means that the text and images are in place, the layout is not “separated”, and the fonts are displayed correctly. Here’s how to make an email that opens correctly on any device. What are the obligatory requirements for …

How to make and design a portfolio for a designer – instructions and +10 examples

How to make and design a portfolio for a designer – instructions and +10 examples

  A designer should definitely have a portfolio with examples of work. This is a perfect way to show your clients your skills. Design is not the kind of business where it is enough to show your résumé, pay lip service to your experience, and still get a profitable order. …

The SMART method: how to effectively formulate goals

The SMART method: how to effectively formulate goals

  If you set the right goals and achieve them in time, you will be successful in anything. One of the most effective techniques in goal setting is considered the SMART method. Read in our article about what SMART goals are, how to set them correctly and how they influence …

Postal services: where is the best place to register e-mail

Postal services: where is the best place to register e-mail

  E-mail is not only a means of personal and business correspondence, it is used for registration in social networks, websites and applications. In some cases, an email is mandatory, in particular, without it it is impossible to create an account on a number of educational platforms and government portals. …

Identifying customer needs: what it is, how to identify, examples of questions

Identifying customer needs: what it is, how to identify, examples of questions

People buy goods and services if they see the benefit of the purchase. No one will agree to just give away money. Even emotional purchases are made when it seems that this particular product will please or come in handy. To understand what customers want, you need to identify needs. …

Press release: what it is and how to write it

Press release: what it is and how to write it

  In the past, a press release was written purely by journalists and purely for the editors of print publications. Now this type of text is much more common. Press releases are published in various online venues, and they have become necessary first and foremost for readers. Therefore, they should …

Marketplace manager profession: responsibilities, skills

Marketplace manager profession: responsibilities, skills

  Marketplace manager is one of the most relevant professions of our time. It owes its popularity to the growth and development of marketplaces over the past few years. In this article, we will consider what knowledge and skills a marketplace manager should have, what is included in the range …