What is Yandex.Q and how can a business promote itself with it

What is Yandex.Q and how can a business promote itself with it

Reading time: 6 minutes Tags: internet marketing, Yandex New services are new platforms for promotion, and SEO specialists always follow the emergence of such. But the first companies that came to Yandex.Q were faced with the fact that SEO content and links worked ineffectively. What is the reason? Yandex.Q is …

How to build effective communication between the client and SEO-agency?

How to build effective communication between the client and SEO-agency?

Reading time: 15 minutes What’s the article about? We tell you how the interaction is built and how we communicate with the client at all stages of work on SEO Why “one man standing alone” and how to assemble an effective team for a project. We’ll analyze the role of …

Optimization 2020: what will be remembered for the main conference on search marketing

Optimization 2020: what will be remembered for the main conference on search marketing

What has changed this year? We moved everything online. We have dealt with digitalization successfully. For the first time in 19 years (!) The conference was held completely online due to the pandemic. The organizing committee made a lot of efforts to preserve the atmosphere of the classic Optimization with …

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Reading time: 7 minutes Tags: SEO, internet marketing, google, usability What the article is about: How Google will measure site quality using Core Web Vitals; How to measure and improve site performance according to Google requirements Why it’s important to start preparing for the Core Web Vitals update now. Who …

How Product SEO Helps Take Hundreds of Hypermarkets Online

How Product SEO Helps Take Hundreds of Hypermarkets Online

Reading time: 6 minutes Tags: SEO, Marketing What the article is about: How to prepare a retailer for e-commerce launch step by step; How to avoid problems that may arise in the work on the site and the site’s admin area when starting e-commerce; How to refocus on a product-based …

How can a business increase sales with personalized marketing?

How can a business increase sales with personalized marketing?

Reading time: 5 minutes Tags: e-mail marketing, internet marketing, online shopping What the article is about: We will tell you how targeted marketing and machine learning help the growth of LTV (Lifetime Value) – an important marketing indicator that demonstrates the amount of profit per customer for the entire time …

Banner advertising

Banner advertising

What the article is about: What is display advertising, when to use it and what tasks it solves; What are the formats of banner advertising; Where to place banner ads; How to evaluate effectiveness. What is display advertising Online display ads are advertisements that grab the attention of an audience …

Transparent SEO reporting for business using BI systems

Transparent SEO reporting for business using BI systems

Reading time: 8 minutes Tags: Optimization, SEO What is the article about? Business and SEO professionals are moving to a new level of working with data – with more sophisticated analyzes, improved visualization and the ability to make decisions based on reporting. What is the value of BI systems for …

Yandex and Google maps: tips, mistakes and influence on the reputation

Yandex and Google maps: tips, mistakes and influence on the reputation

Recommendations for working with cartographic systems are given by Vladislav Sinchugov, Head of Social Media Advertising and Reputation Management Department at Ashmanov & Partners. He worked with major brands BOSCH, Clarins, Royal Canin, Almaz-Antey, IL Patio, etc. Reading time: 4.5 minutes Tags: Optimization, SEO, Yandex, Google, trends What is the …

B2B Reputation Management: 7 Effective Tools

B2B Reputation Management: 7 Effective Tools

Reading time: 7 minutes Tags: reputation management What is the article about? We will tell you the difference between working with online reputation in B2B and B2C segments. Let’s give an answer to the question – what do potential B2B customers want to see when they are looking for information …