Banner advertising

Banner advertising

What the article is about: What is display advertising, when to use it and what tasks it solves; What are the formats of banner advertising; Where to place banner ads; How to evaluate effectiveness. What is display advertising Online display ads are advertisements that grab the attention of an audience …

Transparent SEO reporting for business using BI systems

Transparent SEO reporting for business using BI systems

Reading time: 8 minutes Tags: Optimization, SEO What is the article about? Business and SEO professionals are moving to a new level of working with data – with more sophisticated analyzes, improved visualization and the ability to make decisions based on reporting. What is the value of BI systems for …

Yandex and Google maps: tips, mistakes and influence on the reputation

Yandex and Google maps: tips, mistakes and influence on the reputation

Recommendations for working with cartographic systems are given by Vladislav Sinchugov, Head of Social Media Advertising and Reputation Management Department at Ashmanov & Partners. He worked with major brands BOSCH, Clarins, Royal Canin, Almaz-Antey, IL Patio, etc. Reading time: 4.5 minutes Tags: Optimization, SEO, Yandex, Google, trends What is the …

B2B Reputation Management: 7 Effective Tools

B2B Reputation Management: 7 Effective Tools

Reading time: 7 minutes Tags: reputation management What is the article about? We will tell you the difference between working with online reputation in B2B and B2C segments. Let’s give an answer to the question – what do potential B2B customers want to see when they are looking for information …

Working with calls in real estate: the main pains of a marketer

Working with calls in real estate: the main pains of a marketer

Real estate promotion is not easy. High competition, unclear customer requests, inability to directly influence the product – all this hurts marketers. Our colleagues from the call tracking service and end-to-end analytics Ringostat made a list of the main pains of a new-build marketer, and suggested pain relievers for each. …

Reputation Management in 2020

Reputation Management in 2020

The concept of reputation management originated when the Internet became available to most people. This happened over ten years ago. Then people began to actively communicate on the Internet, social networks, industry forums appeared, and people’s reviews of products and services appeared. People shared their opinions on forums, marketers realized …

Search space Yandex and Google for business

Search space Yandex and Google for business

Search visibility is a growth driver 93% of Internet users’ activity starts in search engines. Shopping is no exception. For example, in Russia, more than half of the visitors to online stores come from Yandex and Google. Getting a website to a high position in search results is as much …

Where is ecommerce heading in the Russian search engine Yandex and Google.  Report based on a sample of 200,000 requests

Where is ecommerce heading in the Russian search engine Yandex and Google. Report based on a sample of 200,000 requests

Problematic In many topics in the search results in Yandex and Google, the user in response to his request first of all sees the sorcerer: It picks up the CTR. This is bad. After that, contextual advertising comes in, and CTR is lost on it again. And only then organic …

Which of the English-language SEO can be used in Runet?

Which of the English-language SEO can be used in Runet?

Working with journalists Through publications in regional and leading media, you can not only get high-quality links for free, but also increase company awareness. Therefore, Western SEO specialists highly value working with journalists. One of the most popular resources in the English-speaking segment for interacting with journalists is helpareporter.com. It …

Five Google Trends in 2020

Five Google Trends in 2020

If you are doing SEO outside of Russia, you know that Google dominates the world in search terms. It is ranked first, Google Images second, YouTube third. Five main trends can now be identified in its development. 1. Search by zero click One of the founders of Google, Larry Page, …