B2B Reputation Management: 7 Effective Tools

B2B Reputation Management: 7 Effective Tools

Reading time: 7 minutes Tags: reputation management What is the article about? We will tell you the difference between working with online reputation in B2B and B2C segments. Let’s give an answer to the question – what do potential B2B customers want to see when they are looking for information …

Working with calls in real estate: the main pains of a marketer

Working with calls in real estate: the main pains of a marketer

Real estate promotion is not easy. High competition, unclear customer requests, inability to directly influence the product – all this hurts marketers. Our colleagues from the call tracking service and end-to-end analytics Ringostat made a list of the main pains of a new-build marketer, and suggested pain relievers for each. …

Reputation Management in 2020

Reputation Management in 2020

The concept of reputation management originated when the Internet became available to most people. This happened over ten years ago. Then people began to actively communicate on the Internet, social networks, industry forums appeared, and people’s reviews of products and services appeared. People shared their opinions on forums, marketers realized …

Search space Yandex and Google for business

Search space Yandex and Google for business

Search visibility is a growth driver 93% of Internet users’ activity starts in search engines. Shopping is no exception. For example, in Russia, more than half of the visitors to online stores come from Yandex and Google. Getting a website to a high position in search results is as much …

Where is ecommerce heading in the Russian search engine Yandex and Google.  Report based on a sample of 200,000 requests

Where is ecommerce heading in the Russian search engine Yandex and Google. Report based on a sample of 200,000 requests

Problematic In many topics in the search results in Yandex and Google, the user in response to his request first of all sees the sorcerer: It picks up the CTR. This is bad. After that, contextual advertising comes in, and CTR is lost on it again. And only then organic …

Which of the English-language SEO can be used in Runet?

Which of the English-language SEO can be used in Runet?

Working with journalists Through publications in regional and leading media, you can not only get high-quality links for free, but also increase company awareness. Therefore, Western SEO specialists highly value working with journalists. One of the most popular resources in the English-speaking segment for interacting with journalists is helpareporter.com. It …

Five Google Trends in 2020

Five Google Trends in 2020

If you are doing SEO outside of Russia, you know that Google dominates the world in search terms. It is ranked first, Google Images second, YouTube third. Five main trends can now be identified in its development. 1. Search by zero click One of the founders of Google, Larry Page, …

10 anti-cases in 10 years in SEO: from canonical to management

10 anti-cases in 10 years in SEO: from canonical to management

How can SEO errors be measured? In the drained budgets, consequences, and other parameters. Let’s start with a story that has little to do with SEO or internet marketing in general, but rational conclusions can be drawn from it. The Queen of England opened Heathrow Airport on 13 March 2008. …

Facebook targeting: customization and features

Facebook targeting: customization and features

Features of Facebook targeting: One ad account for setting up and running Facebook and Instagram campaigns. Automatic configuration and management tools. More than 600 ready-made audiences. Bulk work with generic ads. Creation of nested campaigns. More than 50 metrics to analyze performance. A limitation in working with Facebook is the …

You will keep track of everyone: how to protect the company’s reputation from employees without crossing the border

You will keep track of everyone: how to protect the company’s reputation from employees without crossing the border

The post was written – the post passed A few years ago, Wade Groom, a salesperson for New York’s Lacoste store, was fired for posting a payroll on Instagram. Wade was the top seller and brought in $ 40,000 for the store in the best week, but only made $ …