We tell you how to select pictures in Stories for each type of business
Instagram Stories shows not only the products offered by the account, but also entertaining content: happy holidays, jokes, wise sayings, interesting facts. There may be polls, interactions and reviews.
A business should choose thematic pictures for registration of entertaining Stories – they will remind customers of the main offer of the account. For example, flower shops should pack content in images with flowers. Then the subscriber, watching the History, will remember that through this business account it is possible to order flower delivery.
Instagram Story Templates can be taken from different apps, we will take from Canva and Crello.
Flower shops, as already mentioned, should use pictures with images of flowers.
Against the background, flowers can be depicted as stems, bouquets, wreaths, they can fill the entire space or stand modestly in the corner of the background.
Consider the season when choosing colors in pictures. So, if it’s summer, then images of peonies, daisies, cornflowers will be relevant. If autumn – gladioli, chrysanthemums, asters. If spring – lilies of the valley, tulips, daffodils.
Ready-made templates for stories should be selected according to the same principle: in the picture, somewhere, somehow flowers should be depicted.
Together with the pictures, you can pick up flower gifs.
For cafes and restaurants
On the topic of “food and drink” photos and pictures are the most.
It is advisable for cafes and restaurants to publish photos of their specialties. But if your photos are over, and new ones will not be delivered soon, you can take ready-made solutions.
For background stories, Canva and Crello offer close-ups of berries, fruits, cookies, nuts and other small foods. This will not work for public catering – too abstract, torn-eyed background will annoy the subscriber, because he did not come to admire oranges, but for information about services.
But there are more than enough pictures and templates for stories on the food and drink insta in the applications. You can pick up pictures of dishes, menus, promotions, challenges.
In their Stories, gyms and fitness clubs publish athletes, pictures with inspirational quotes, and training moments.
In Crello, under the heading “sports and extreme”, there are beautiful backgrounds for stories with balls and courts, and templates that depict girls and guys playing sports. Some of the templates are animated, that is, the images are moving.
In Canva, you need to enter “workout” in the search box, then themed templates, photos and videos will appear.
Both applications are integrated into SMMplanner, so through it you can freely search and select the necessary templates for stories, then design and publish them through the built-in editor.
For travel agencies
Travel agencies usually post photos of attractions, landscapes, hotel rooms. But travel is emotions, tickets, suitcases, planes and dozens of other moments that can be reminded to subscribers.
Choose pictures that illustrate the joy and excitement of travelers, such as swimming or skydiving.
Instagram Stories also features promotions, last minute deals, hot destinations – Canva and Crello have Instagram Stories templates where you can insert your suggestions.
Beauty salons post examples of completed work in History – haircuts, hair coloring, manicure, pedicure, make-up – all this perfectly warms up subscribers. Remember to highlight the output of your work. For example, if you advertise a manicure, it is the nails that should stand out in the photo, the color of the fingers can be slightly muted, and the background can be made neutral or completely covered up.
To further interest the audience and convert subscribers into real customers, salons should hold promotions like “haircuts from 200 rubles”, “2 services for one price”, “50% discount for birthday people.” To do this, select pictures where the essence of the sentence will be written in large letters. You don’t need to fiddle with stock cards, take ready-made templates for relevant stories.
Not all clients, and especially clients, will agree to post before / after photos to advertise the services of dentists and cosmetologists.
Therefore, businesses from these areas will need ready-made Story cards. Look for pictures on your topic in the headings “clinic”, “dentistry”, “beauty salon”. Choose a photo with the moments of the provision of services, from which you can see relaxation, clear skin, white teeth.
How to match backgrounds and templates in stories for other niches
If you have a business in a different direction, you can choose universal options:
When choosing pictures, templates and backgrounds for Instagram stories, keep in mind the brand identity and the uniformity of the account design. So, if you chose a light brown background, follow the same approach for decorating Stories – pictures and templates should also contain a light brown color.
By the way, check out visual trends for 2020 for tips for all niches.
Register now in SMMplanner and schedule posts on Instagram and Instagram Stories.