Classmates allowed group owners to post native ads

The social network Odnoklassniki will allow community administrators to publish native ads in their groups on their own.

Thanks to this, group owners will be able to brand the public, place a link to the advertiser in the group description, and make up to two native advertising posts per day. Representatives of the social network spoke about this at a meeting with community administrators.

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The new policy affects both the groups participating in the affiliate program and everyone else. Native sponsored posts are assumed to be free of links, picture phone numbers, and product information. Instead, native ads open up a ton of creative ad formats, from viral videos to longreads.

Previously, communities in the OK affiliate program did not have the right to publish ads, as this could be followed by exclusion from the program. Groups not included in the affiliate program could place advertisements, but only with the “Promo” mark.

From the actual – Facebook updates the tracking pixel, and VKontakte added a colored background for posts

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