The blog of a psychologist profile in Instagram has its own characteristics and nuances. On the one hand, you have an unlimited source of ideas and the opportunity to achieve a high involvement of subscribers. On the other hand, it is important to maintain a balance between benefits for people and advertising your services.
I have prepared recommendations for maintaining a professional-personal psychologist page on Instagram. You will learn how to make a content plan and where to regularly find ideas for blog posts.
Description of the psychologist’s profile
An example of a good profile header design: there is a keyword, there is a name, UTP and a call to action – click on the link.
Profile header – a block of information about you that is designed to hook the subscriber and tell him why he should subscribe to your blog. You have 150 characters to show yourself and your value. There are no strict rules here – each psychologist fills this field differently. However, there are basic guidelines:
Important! Instagram hides part of the description under the “…more” button, so in the first lines of the profile description, specify the most important. For example, “I’ve been helping to cope with neuroses for 5 years.”
1. The Name field. Some psychologists simply state their first and last names; some add specialization to this field. I recommend using the keyword “Psychologist” and adding the city if you work offline. This approach will give your account a lift to someone looking for psychologist services.
This field holds 49 characters, if you have room left after the keyword phrase and city, you can put your name in.
For example: Psychologist Alexander Shakhov | New York
2. Your benefits. Write what makes you different from other psychologists, why the client will be useful and comfortable working with you. Write on a piece of paper at least 5 answers to the question, “How can I be useful?”, and “Why choose me?”. The more specific you write, the better for your profile cap.
- 10 years of practice
- 10 years of helping get rid of panic attacks.
You can also list other achievements – your experience, number of clients, publications, books.
3. Current courses. If you provide training and you are recruiting for a course, webinar, seminar, etc., list it. Don’t forget to specify the link in the “Website” field.
4. Call to Action. Depends on what you need from the user: sign up for a consultation, text you in messenger, buy a book or webinar.
For example: Sign up or Register for a class.
5. Link. If you have your own website – great, provide a link to it. If not, there are services for creating mini-brandings like taplink.ru or mssg.me. Use them, put on your business card site everything that might be of interest to a subscriber: a free lesson, an appointment for a session, free dates.
The next thing you need to pay attention to is the actual storis, aka highlights. They are located directly below the profile description.
Highlights are stories that are permanently saved in your account. I recommend posting the most important information here. Later on, when there are more such stories, categorize them by topics – this will simplify navigation for you and followers.
Well-designed highlighs: collect everything that may be of interest to the client.
If you’re just starting out on instagram, make post introductions. So that new users will always have access to it, repost it in the storis and save it in “Topicals.” You could call the posts “About Me,” “My Way,” or “Let’s Get to Know Me. Tell clients about your principles in your work, what approaches to psychotherapy you use, where you studied, and what advanced training courses you took.
If you participate in events, organize group sessions, seminars, and webinars – share it in your posts. This block is also suitable for informing users about new books and courses.
Tip: If an event has already been held, that’s no reason to include it in your posts. Post an interesting photo or video report – it will create a positive impression of you.
A great way to use posts is as a portfolio. Share with users your publications (articles, books), feedback from other clients.
Content plan for a psychologist’s profile
When developing a content plan, keep a balance between usefulness and sales. Stick to the standard rules for creating posts – relevant topics, engaging headlines, beautiful design, weekly ideas.
Publications should be varied. Sales posts alternate with tips, case histories, and musings on various topics. Posts are posted regularly – not too often and not too infrequently.
You can make a content plan yourself or have it outsourced.
Features of Instagram of a psychologist
Blogging a psychologist on Instagram has a number of advantages:
The ability to find clients all over the world. This advantage will be appreciated by those psychologists who work with clients from different cities and work with them remotely. If you only take clients from your own city, the level of competition is a bit different.
Unlimited list of content ideas. If your niche is broad – parenting, for example – you will easily generate ideas for publications and storis. After all, the challenges parents face are many. The same is true for other such topics.
It’s all about interacting with your audience. Instagram offers many tools for this: surveys, tests, and opportunities for subscribers to share their thoughts and problems. The very work of psychologists disposes to active communication with people.
Topics of posts for the blog of a psychologist’s profile
Again, the main advantage of psychologists is the abundance of ideas for posts. But if you’re stumped for inspiration, keep topics that will diversify your feed:
Post introductions. Who you are, where you’re from, what you do, what your interests are.
Promotional post. Somewhat similar to the meet-and-greet post, but with a different pitch. Tell what your strengths are, how your approach to working with the client is different, how your professional journey began. Such a post is a great way to work through objections.
Tips and tricks. People are interested in what you can tell them to improve their lives. Techniques and tricks for solving problems – the kind of engaging content that gets read, liked, commented on, saved.
Longreads. This is a long post that covers one topic in detail. It is distinguished by the depth of the material. Having longreads will show your professionalism and increase the trust of the audience.
Problem Parsing. Take a problem that most people face – for example, a disrupted sleep schedule, inability to say “no” or low self-esteem. Analyze it, formulate recommendations for solving the problem.
Please share your questions. If you suddenly run out of ideas for posts, invite subscribers to share questions and concerns. Publish the answers to the most interesting ones in the form of a new post or hold a live broadcast.
Post communication. Invite your subscribers to chat in the comments. The topic could be anything – experiences from an event, discussion of history or interests, hobbies (books, TV shows, travel).
Infographics. Such information is presented as statistical data and thematic pictures. Often, infographics include survey data, such as “Top 5 common causes of divorce.
Psychology proper. Translate important terms and concepts into simple and understandable language. People also like interesting, little-known facts from the biographies of famous psychologists.
Short assignments. Examples: 3 books on self-development, 2 films on co-dependent relationships, 5 self-regulation techniques.
Important news. Getting ready to hold a seminar, an online broadcast, or release a course for sale? Make a post about it!
Examples of work. Tell us about the master class, webinar or seminar.
Storytelling. Describe a case of your work with the client in a story format. Naturally, with a change of names and other facts about the client.
Testimonials. Positive feedback from the customers sometimes works better than advertising and self-presentation.
Personal life. People want to know what kind of person is behind a nicely formatted profile. Funny life stories, photos from travels, personal reflections – all this finds a lively response.
At least 70% of the photos in your posts should be yours. This will put the emphasis on you and help build a personal brand.
Storis for a psychologist’s profile
Storis are 15-second videos that are only saved for 24 hours. Above all, these are live videos – they are always interesting to people and increase coverage.
Here are 5 interesting topics for storis:
- Tests. Add an interesting psychological test with pictures and results – for example, “What did you see in the picture first?”, “Who are you really?” You can save such a test in the Actual Storis.
- Polls. Popular surveys on knowledge of psychology, neurosis or depression.
- Q&A. Create a weekly column and answer your subscribers’ questions.
- Step-by-step instructions. Tell them how to sign up for a new course with a promo code, or how to get a discount on a course purchase.
- Everyday Life. Show your workspace, your colleagues – this will increase your credibility. For example, post a backstage about how you record a training course about relationships with parents.
- Motivational posts, humor and other entertaining posts are also great for subscribers.
The most effective free method of promotion is the publication of useful viral posts. They are shared with each other, reposted on their personal pages. In the end, it increases the coverage and number of subscribers.
Predict which post is “shot”, it is impossible. Try, experiment, and test different publication formats. But there are five parameters for a viral post:
- a trigger topic that evokes bright emotions (triggers are not necessarily positive);
- relevance: Take advantage of infopods – for example, in the Instagram feed of competitors or on news sites;
- universality, wide coverage – the post should reach the majority of your subscribers;
- high engagement: a lot of reposts, saves, likes, and comments;
- intrigue: people are instantly interested in something that resonates with their problem.
Another way to build a large and active community is to team up with your colleagues for an event. Hold a joint broadcast or run a course with another professional, which can also be a psychologist or speech therapist. Organize a contest with a children’s store. This way is useful for all participants, because their target audiences overlap. And if the audiences overlap, then the number of unsubscribes after such events is minimal.
Another free way to promote your account is to use hashtags. But don’t use high-frequency hashtags unless you have an army of subscribers who will take them to the top. If you’re just developing your account, don’t use the hashtag #psychology in your post, go with something less broad, like #children’s education.
There are also paid ways to promote:
- your post on popular Instagram bloggers’ accounts with similar themes;
- publishing in themed channels;
- mutual PR;
- targeted advertising in Instagram.
Examples of profile design
3 tips in conclusion
A psychologist’s personal Instagram page is a smart combination of experience, professionalism and personality. To make your page work effectively for you, follow 3 tips:
- Be yourself. What works for your competitors won’t always work for you. Creating an account “based on a template” is not the best option.
- Interact with your subscribers. Their thoughts, ideas, questions are not only an endless source of topics for posts, but also a way to greatly increase the engagement.
- Take advantage of all the advantages of Instagram for psychologists. The social network will help you effectively present yourself, search for clients around the world, notify people about events and courses.
Also, do not forget about the “visual. Process your photos with the same filters, try to avoid “noisy” photos, make your profile pleasing to your subscribers’ eyes.