Contextual targeting settings have been updated in the targeted advertising service myTarget. Now advertisers have more flexible search query settings for displaying ads.
Previously, contextual targeting could be customized by uploading keywords in .csv format. Now the service interface can create a list of keywords. It is also possible to set stop words using the minus sign (-) – ads will not be displayed for users who entered queries with the specified stop words.
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The advertiser can set the search period by defining the period during which the system will process the context phrases specified by the user. The maximum interval is 30 days, but it is recommended to set the interval to two days.
The update is already available for all advertising formats and platforms included in myTarget: Odnoklassniki, VKontakte, Mail.Ru and Mail.Ru Group media projects, and other resources.
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