The Facebook ad account now has the ability to create custom audiences based on Instagram and Facebook buying activity.
The update will be available to all advertisers in the very near future.
Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your Android phone or computer and the app will like, follow, and unsubscribe as if you were doing it yourself:
- No blocks. The limits work as if you were doing it all manually.
- Safely. You do not need to enter a password for your account.
- High speed. You can put up to 1000 likes and 500 subscriptions per day.
Try 5 days for free >>
Read also: How to set up Facebook ads correctly
How to create an audience based on purchases made in Facebook Ads Manager
Step 1… Go to Facebook Ads Manager, click the menu and select “Audiences”.
Step 2… On the page that opens, select “Create audience – Custom audience”.
Step 3… After the update is available in Russia, the “Shopping” section will appear.
Once you open it, you can choose one of three retargeting audience options:
- users who viewed products;
- users who added items to the cart;
- users who made a purchase.
Also, based on these options, you can create a look-alike.
Earlier, new advertisers from the US and Turkey had the ability to run Instagram ads without linking the page to Facebook.
We publish the most relevant materials in our Telegram channel: https://t.me/postiumru/. Go ahead and subscribe – no ads, just pure benefit!