Facebook introduced the “Experiments” section with tests in Ads Manager

Facebook added a new Experiments section to Ads Manager. It will collect tests launched in advertising campaigns, as well as statistics and reports on them. Experiments combine several types of tests, formerly called Tests and Results, and Split Testing.

Thanks to a more streamlined and intuitive interface, it will be easier to choose the right test in the Facebook ad account. There are four tests available:

Auto promotion on Instagram without blocks

Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your Android phone or computer and the app will like, subscribe and unsubscribe as if you were doing it yourself:

  • No blocks. The limits work as if you were doing it all manually.
  • Safely. You do not need to enter a password for your account.
  • High speed. You can put up to 1000 likes and 500 subscriptions per day.

Try 5 days for free >>

  • A / B testing;
  • testing the control sample;
  • research of brand awareness;
  • testing campaign budget optimization.

To get to the “Experiments” section in the Facebook ad account, click “Ads Manager” and select “Experiments”.

Next, you can configure one of four possible testing options. Each test type has additional hints explaining what to test and how. Clicking on the gray ā€œiā€ icon displays more information about the metric that is used to assess the effectiveness of the test. To proceed to the start of the experiment – click “Start setup”

A / B testing on Facebook

There are no fundamentally new tools available in this section, but combining tests and reports will make it easier to track and evaluate variables.

Read also:   Facebook will add new management tools for groups

Also, we wrote that Instagram began testing the sale of gift cards in the profile and stories.

We publish the most relevant materials in our Telegram channel: https://t.me/postiumru/. Go ahead and subscribe – no ads, just pure benefit!

Leave a Reply

Your email address will not be published. Required fields are marked *