Facebook launches the ability to create collections

A new feature will become available to Facebook users this week: creating collections. Collections allow users to save and organize posts and links that they see in the news feed.

Functional testing was launched back in the spring. Now you can use it together with friends: for example, create joint to-do lists.

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The functionality of the collections is very similar to the boards in the well-known service Pinterest.

It is predicted that this feature will be used to create lists of gifts, purchases and wishes. Perhaps, in the future, wishlists will become another attribute helping to find the target audience for ad impressions.

So far, this is an additional incentive for companies to create interesting, visually attractive, useful content that they want to keep for themselves and share with friends.

As a reminder, from January 2019 the social network will charge 20% VAT from Russian advertisers

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