Facebook removed the “up to 20% text” limitation on images for advertising

Facebook will no longer have a limit on the amount of text on a creative, which is 20% of the entire ad image space.

Now advertisements for Facebook and Instagram containing more than 20% of the text will not be placed under restrictions when participating in the auction.

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Facebook is currently updating the documentation to reflect the update’s entry into force. In particular, the information in the Help has changed. Earlier in the Help Center, it was written that ads with creatives with too much text may not be displayed and the social network considers such ads to be of low quality.

The Help now states that observation has shown that creatives with less than 20% of text perform better, so Facebook recommends sticking to this limit.

Earlier, Facebook introduced a tool for protecting copyrighted content – Rights Manager, and also launched the Facebook Business Suite application for managing Instagram, Facebook and Messenger accounts in a single interface.

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