Facebook will begin flagging publications of state-controlled media outlets and plans to block ads from such publications.
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Facebook will tag pages and publications of state-controlled media to provide users with greater transparency, the company said. The pages of Russia Today and Sputnik on social networks have already received such a tag.
The relevant notes will be in the Page Information section:
And also in the ad libraries:
The social network plans to determine the existence of state control based on the ownership structure of the publication, information about management and employees, editorial policy and funding sources. Facebook drew up the selection criteria with 65 media experts around the world.
If the publication that received such a tag does not agree with the decision of the social network, then it can appeal and provide additional documentation proving its independence.
In the summer, the social network will also begin blocking ads from state-owned media in the United States ahead of the American elections in November 2020.
Facebook previously started testing social media email marketing and also launched Messenger Rooms for groups.
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