Facebook will remove more than a thousand detailed targeting settings

Starting Jan. 19, 2022, Facebook will remove more than a thousand detailed targeting settings, according to the company’s blog.

Topics that people might consider sensitive will be affected. For example, related to health, race or ethnicity, political views, religion or sexual orientation.

Why? All because of the EU’s strict user data protection laws (GDPR). Facebook technically can’t legally target ads based on these parameters without each person’s explicit consent.

And remember iOS 14.5 and above?

There are fewer opportunities for targeting. And that means only one thing, you have to collect the data yourself and create audiences for targeting based on it. Simply put, you have to create more segmented retargeting audiences.

The changes may not be too global at this point, but there’s a clear trend towards reducing targeting advertising opportunities.

Also, Facebook said that existing ad campaigns with affected targeting options will continue to run until March 17, 2022.

Read also:   How to use more than 3 accounts in the official Telegram client
Posted in SMM

Leave a Reply

Your email address will not be published. Required fields are marked *