How it works: Instagram hashtags 2020

The article has been updated. First published: May 16, 2016

Hashtags are your faithful helpers when promoting your brand on social media. It is with the help of them that you can attract additional traffic and, hopefully, convert it into a subscription or even a sale.

Hashtag types

A hashtag is a word or phrase that is thematically related to your post and helps the user quickly find the content of interest.

Conventionally useful hashtags and Instagram in 2020 can be divided into several categories:

1) Geographic

These hashtags are associated with a place, most often a city or country. They are good to use if you provide services or sell any goods through your account. Do not write geographic names separately, but rather stick them together with the name of the service.

In this example, photographer Anna Getman, who shoots in Ukraine and Moldova, lists available cities in hashtags. So, when looking for services, it will be easier to find.

Example of using a geographic hashtag on Instagram

2) Thematic

These hashtags describe the essence of your service. The goal is the same – when someone searches for an account in social networks, it will be easier to find you. It is not necessary to limit yourself to one thematic hashtag, you can write several. If you find it difficult to find yours out of your head – just enter your own version of the hashtag and see what your colleagues write.

In this case, Cakes Studio used several hashtags that describe the taste and characteristics of the dessert: # cakes without specialties # cakes for order # chocolate cake.

An example of using a thematic hashtag on Instagram
An example of using a thematic hashtag on Instagram

3) Rubricators

These hashtags on Instagram are not introduced to make it easier for the general public to find you. You create them to make it easier for your subscribers to navigate the content served. You can even include them in your profile header for easier navigation.

The example clearly shows how blogger Arina Vintovkina directs her subscribers to read more posts about polyamory using a corporate hashtag.

An example of using the hashtag-rubricator on Instagram
An example of using the hashtag-rubricator on Instagram

4) Search engines

These Instagram hashtags come in handy if you are looking for some kind of professional, volunteer or model for services. Some professionals are subscribed to certain hashtags and your post with a search will go to them in the feed.

This method of finding girls for a test session is perfectly used by a cosmetologist in St. Petersburg. Note that she also added geodata to the search hashtag to filter out irrelevant queries.

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Example of using a search hashtag on Instagram
Example of using a search hashtag on Instagram

5) Brand

These are hashtags mentioning the brand name. They can be used to search for UGCs and track the company’s reputation. In addition, if you have launched some kind of activation, you will be able to track all the posts that take part in the competition.

In this case, blogger Anton Sokolov congratulates Starbucks on its 13th birthday and uses both a regular branded hashtag and a special one dedicated to birthday in his post.

Example of using a branded hashtag on Instagram
Example of using a branded hashtag on Instagram

In this example, the girl Lana Forjou takes part in several fashion contests and leaves a brand hashtag in her post.

An example of a follower's use of a branded hashtag for a contest
An example of a follower’s use of a branded hashtag for a contest

Another option to use a branded hashtag on Instagram is to invite the company to dialogue if you want to collaborate with them, report a problem, or even call for an answer in a disputable situation.

As an example, see the post by Rina’s girlfriend, where she describes a not very successful flight experience with Aeroflot and tags her with a brand hashtag. Of course, in such a situation, the best solution for the company would be to come in comments and clarify which flight it flew in order to fix the problem with the sound on board.

An example of using a brand hashtag in a conflict situation

6) Hype

Hype hashtags are relatively short lived, but they allow you to join the inflow of a sensational event.

An example is the posts dedicated to peaceful protests in Belarus. As one of the options for publications on this topic, the society uses the hashtag slogan #TrueMospellers. It does not belong to anyone alone, on the contrary, its strength lies in the fact that people use it everywhere.

An example of using a HYIP hashtag on Instagram
An example of using a HYIP hashtag on Instagram

7) Instagram hashtags for promotion

This type includes hashtags that call for mutual PR, exchange of likes or subscriptions. Some of them are among the prohibited tags. Read about them below.

Among them are the allowed popular hashtags on Instagram for promotion:

  • follow4follow and f4f;
  • liketime
  • sfs (stands for “shout out for shout out”),
  • mutual PR.

You can use them for your posts, but it’s better to just track such activations. By themselves, such promotions and hashtags on Instagram for likes can bring little result, but an irrelevant audience will come to you, which itself simply wants more subscribers. Therefore, whether it is worth investing in it is up to you.

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Here is an example of using hashtags on Instagram for likes and subscribers on the account of blogger Alena Dyatlenko. This is the fourth love time she has been running in a row. Such PR allows you to temporarily gather an audience, but you also need to be ready for a rollback. Subscribers can leave en masse, and this will lower the profile in the general feed. At the same time, if Alena has time to charm her new audience, they can stay.

Example of using hashtags on Instagram for subscribers
Example of using hashtags on Instagram for subscribers

What hashtags shouldn’t be used?

Before making hashtags on Instagram, you should think carefully why you are doing this. The best hashtags on Instagram are the ones that serve the ultimate goal of attracting or targeting a user.

However, some accounts post dozens of general hashtags. This is useless because for every position, this post gets into a stream of the same generic hashtags. The chance that your publication will be seen is minimal.

Here’s an example of a bunch of useless hashtags from the City Woman showroom account. Every second, a dozen more posts are added under the #skirt tag, and the image doesn’t even show a skirt. You can correct this situation if:

  1. Leave only relevant hashtags.
  2. Add geo-part – for example, #shoeskrasnoyarsk, #shoeskimoskva.

An example of bad use of common hashtags on Instagram
An example of bad use of common hashtags on Instagram

Another bad decision is to use hashtags that are too long and complicated. Humans are lazy creatures, and the longer you type, the easier it is to make a mistake. Therefore, before you put a hashtag on Instagram for 10-15 characters – at least read it aloud and look for synonyms. And, from an aesthetic point of view, they don’t look very good. creates unnecessary information noise.

Here is an example of the post of realtor Maria Tyutyunnik. In general, the post is not bad, but it is better to replace the hashtag # real estate services with # realtordnepr. So there will be more chances that this post will be found, it is unlikely that someone will manually drive in such a long phrase. It is also worth excluding general tags like # real estate.

An example of unsuccessful use of a too long hashtag on Instagram
An example of unsuccessful use of a too long hashtag on Instagram

Banned hashtags on Instagram

Insta has its own list of banned hashtags, which is periodically updated. It mainly includes illegal, racist, sexualized, spam tags. They are mostly in English, but they are also visible in Russian. According to unverified data, the number of hashtags in it is several thousand, however, it is not publicly available.

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How can you tell if your hashtag is on the banned list? Enter the option you are interested in in the search bar and see if there are any hidden posts on it. If you do decide to use them, be prepared for the post to be deleted, and you will end up in a shadow ban.

Features of using hashtags on Instagram

Instagram has integrated hashtags into all types of posts: both regular posts and stories. How to add hashtags to Instagram? Very simple. If we are talking about a regular publication, then write them at the beginning of the post, if this is a rubricator, or at the end of the post, if they are not of particular importance for existing subscribers.

If you want to hide hashtags from a post, you can add them in the comments under the post, the post will also be shown in the feed for this tag.

Publishing hashtags in a separate comment
Publishing hashtags in a separate comment

Another way is to put a few dots in the column after the post.

Separating hashtags in a post using dots
Separating hashtags in a post using dots

The maximum number of hashtags in a post is 30. If you plan to publish via SMMplanner, then the system itself will indicate how many more tags you can add.

Scheduling publication in SMMplanner
Scheduling publication in SMMplanner

You can also attach a hashtag to a story, there is even a special sticker for this. By clicking on it, you can see all the stories under this hashtag, as well as get yourself into this thematic feed.

To go to the hashtag feed directly – enter a query through the “#” in the search, for example, # leaving with your hair. There, everyone can subscribe to this hashtag, and then posts with a mention of it will appear in your feed along with other subscriptions.

How to find popular hashtags on Instagram

You don’t have to do it all manually to find popular hashtags on Instagram in 2020. There are services that will readily help you in this matter.

  1. Hashtags Generator Bot

This is a free Telegram bot that will help you find synonymous hashtags based on the principle of associations. All you need to do is launch the bot and write a hashtag that you will build on. The system itself analyzes the most popular hashtags on Instagram and generates a tag cloud.

Example of using Hashtags Generator Bot
Example of using Hashtags Generator Bot

  1. Keyword Tool

It’s also a very good search service, especially if you want to use the most popular hashtags on Instagram and rely on numbers. In Keyword, you can choose the language in which to support hashtags, as well as set negative keywords. In the free version, only a part of the top hashtags on Instagram is available, paid access costs from $ 69 per month.

Keyword Tool - service for selecting the most popular hashtags on Instagram 2020
Keyword Tool – service for selecting the most popular hashtags on Instagram 2020

Hashtags are a great way to help your future subscribers find you and your current ones not to get lost in the flow of information. Use them wisely and may the power be with you!

Rather register in SMMplanner and try what is described in the article!

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