Any user can create a channel on Yandex.Zen after the service became available to publishers and independent authors in May 2017. Zen is Yandex’s personal recommendation service: smart technology generates a feed of entries, adjusting to the user’s interests.
Zen works simply. Authors publish their posts, visitors read them in their personal feed. The higher the readability and the more views, the easier it is for authors to make money.
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How to create a channel on Yandex.Zen
Choose a topic and title
Before creating a channel, think about what you will write about. Some publish posts only on certain topics – for example, on the channel “Colonel»There are records about the Russian structures of the Ministry of Internal Affairs: about corruption, cases from practice, household calls. Other authors write about everything, publishing news and hype posts, or cover several topics at once.
We recommend choosing a topic that is interesting to you and at least a little understandable. This way you will spend less time preparing the material, and interest in the channel will not fade after a few publications. But keep in mind that narrow-profile publications will most likely not work. After all, the audience of the service is very diverse, and those who gain a large number of views can earn a lot.
The name of the channel should correspond to the chosen topic or be abstract but attractive if you decide not to dwell on one topic. We recommend that you fit it in one or two words, so as not to burden users with long constructions.
How to name a YouTube video to get many views
Zen channel creation: step by step instructions
We have prepared step-by-step instructions on how to create your own channel on Yandex.Dzen.
Go to the page https://zen.yandex.ru/media and click “Become an author”.
If you are logged into your Yandex account, the system will immediately transfer you to the channel control panel, and also show you a welcome message.
If you do not have a Yandex account, the system will prompt you to log in, where you need to click the button “Register” and go through a simple registration process.
In the upper left corner of the screen, click the button with the letter – it can be different, depending on the name of the channel.
A plate will appear on the left side of the screen, in which we need all the fields in order.
Please note that when creating a channel, its name is taken from the name of your Yandex. To set your own channel name, just click with the mouse cursor in the name field and enter any name. The maximum length is 32 characters.
Click again on the channel letter and select any image from your computer. Better that it is square. Recommended sizes are 300 by 300 pixels.
Here you need to add a short but succinct description of your channel. What it is about, what its subscribers can expect and what type of content is published on it. The maximum description length is 300 characters.
If the channel will publish materials for adults, check the corresponding box below the channel description.
Channel URL (Zen address) cannot be changed.
Links and contact information
Here you can provide additional links to your social networks. To do this, click in the text field with the mouse and paste the link to your group or account.
You cannot put a link to the site.
Below, you can specify your contact information, such as email and phone. And also subscribe to the Zen newsletter.
Website… In this section, you can connect the channel to your site. In this case, the system itself will collect content from the site and show it in recommendations for other users.
To do this, you first need to add the site to Yandex.Webmaster.
Metrics… Push “Connect Metric” and enter the meter number. Thus, we will receive additional information about the channel visitors.
At the end nAccept the terms of the user agreement. Without this, you will not be able to fully publish posts. You can read the agreement on a separate page Yandex. Further, swe close the panel by clicking in any area of the screen, the changes are applied and saved automatically.
How to create a second channel in Zen
To create another channel in Yandex.Zen, you will need:
- register a new Yandex account;
- using it to log in to Zen;
- create a channel as described above.
Read also: Registration at Tik Tok from your phone
How to create content
To create content on your channel, click the green “+” sign in the upper left corner of the screen. Choose the format you want in the pop-up window and explore all the editor’s features to create a beautiful publication.
Articles… Articles are the simplest form of publication that has been available to publishers and authors since the early days of the service. She appears in the feed along with publications on media sites. The editor’s capabilities are minimal, but they are quite enough for high-quality visual design. The title must be entered in a separate field. You can add h2 and h3 headings to the body of the article, as well as various visual elements: for example, a picture or external code. Text can be formatted in the form of quotes, highlighted in bold, italic and underlined. You can also add hyperlinks. To add a picture or code, you need to press “Enter” and click on the pop-up icon. To style the text beautifully, you need to select it and select the appropriate icon in the small window that appears.
Narrative… Narrative is a new form of publications in Yandex.Dzene. This is essentially a small slideshow. It is published in the general feed of the service in the same way as articles and links to third-party publications in the media. According to the service itself, “a narrative is a short, meaningful story, supplemented with pictures, videos or gifs.” In the first slide, you can add a picture, gif or video, as well as a title. You can choose the background color and title color. On the next slides, you can add GIFs, pictures, videos, as well as links and text. Text can be made bold, underlined, strikethrough, and placed right, left, and in the middle. Only first you need to write the text, and then “decorate” it. By the way: the most beautiful narratives go to the premium feed.
Video… This format is not working yet, but it will soon be made available to all authors and publishers. Apparently, it will be possible to add one or more videos in it, as well as add captions, titles, links to them.
All types of content created are automatically saved in the draft – if you leave the service without finishing the work, then you can easily complete it. The posts you create can be published immediately or later, from a draft.
More on the topic: Yandex Zen Editor Guide
How to promote a channel
To start making money on publications in Yandex Zen, you need to promote your channel. On the first day, you can get away from the number 0 subscribers. Here are some ways to promote your new channel:
- Tell your audience about it. If you have your own website or a group on a social network, tell readers that you have your own channel in the service. Depending on the activity on your site or in a group, you can get 1-2 subscribers or 1000-2000 new readers.
- Ask your friends to subscribe to the channel. This will give a small number of subscribers and have almost no effect on the engagement rate if friends do not read your posts. However, it will help to collect the necessary minimum for further advancement.
- Post new content. At least 3 times a week, as recommended by the service itself. All new materials go to the feed. The more interesting you write, the more subscribers will come naturally, after reading the publications.
It was possible to promote your channel a few days earlier, when there was almost no competition. Now the feed is literally flooded with publications, and new authors fall into a vicious circle: users more often see content from channels with subscribers, and you can get subscribers without cheating only with new publications. Many authors point out that 10-50 articles or narratives need to be published to get traffic and first subscriptions.
Free traffic sources
How your publications will be displayed in Yandex.Zen
The service feed is located at zen.yandex.ru… Everyone has their own, because smart technology adapts to the interests of the user. New users or those who are not subscribed to any channel see all the publications that have appeared in the service in the last few minutes. To see interesting notes, you need to customize the feed.
You can easily customize the feed: subscribe to interesting channels and “dislike” publications that are not interesting to you. Then you will see content from the authors you like. New posts from other authors will still appear in the feed, but there will be fewer of them compared to the feeds of users who are not subscribed to any channel.
It’s impossible to customize your publications so that as many users as possible see them. Your posts will appear in the general feed and those who are subscribed to your channel.
“Yandex.Zen” for authors – how to make money
Immediately after the opening of the service for authors, it was easy to make money: money was credited for almost every view. Now monetization is available only to authors with a large number of views. Monetization will open to you if you get at least 7,000 reads in 7 days, and the minimum viewing time for entries should be more than 40 seconds. Views with indicators under 40 seconds are not counted in statistics. And statistics for each post can be viewed in publications, in the editor: the number of content impressions in the general feed, the number of views, likes and dislikes is indicated there.
After dialing the minimum number of readings, the author can choose one of two monetization methods:
Simple earnings. In this case, ads will be automatically placed in your publications, and you will receive money for viewing it. Even Yandex does not publish exact income figures, so it is very difficult to give an income forecast.
Direct sales and ad networks… In this case, you can customize ad units YAN or work on direct sales with the ADFOX system. This monetization method is suitable for large publications.
If necessary, you can always disable, enable or change the monetization method. In any case, to receive money, you will need to fill out an agreement and upload documents to the system – for example, TIN and SNILS – because the service pays taxes for authors. Therefore, many inventive authors of popular channels also monetize them through direct advertising: they place links to advertisers in publications and get paid for this.
We recommend that you read what is forbidden to publish in the service. This page will open when you create a channel – look for it in drafts.
Do you think Yandex.Zen has the prospect of becoming the largest blogging platform? And can a simple author earn money on publications? Share your opinion in the comments.