If we compare the Facebook ad account and advertising account in VK, then the first is much more complicated. Many have difficulties already when trying to enter the FB advertising office. Problems are possible in the future: connecting payment, access levels, and so on.
Today, we will describe step by step the process of registering an advertising account on Facebook and setting it up. All the same is relevant for creating an advertising account for Instagram, since it is one and the same account. Be sure to read the article to the end and leave feedback in the comments.
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Read also: Facebook Advertising Guide
How to make an advertising account on Facebook: step by step instructions
Before moving on to the narrative, you need to say. To create an advertising account, you need an active personal profile and at least one business page on facebook…
Step 1. Go to the link: https://www.facebook.com/business/products/ads and click “Create ad”. That is, we need to start creating the first advertising campaign in order to create an advertising account on Facebook.
Step 2. Now you need to select the goal of the advertising campaign. You can choose any, as it doesn’t really matter at this stage. After choosing a target, the inscription “Configure an advertising account” will appear at the bottom, which we click on.
Step 3. A new page will open where you need to select the country Russia and specify “Russian ruble” as the currency. Time zone, indicate the one you are in. This is for convenience, statistics are updated every day at 00.00.
Setting up an ad account
Step 4. Further in “Places” we indicate Russia, delete the USA, scroll down and click “Continue”
Step 5. Now you need to select a page in the FB, on behalf of which the advertisement will be displayed. That is why we needed a business page, which we talked about at the beginning of the article.
Alternative: If you don’t have a business Facebook page yet, you can create one right here. Click on the “Create Facebook Page” button. Select the type of page, category, enter the name and load the logo.
Step 6. Scroll down and select the “Single Image” ad format and select any image from the free stocks.
Step 7. We indicate the “URL” of the advertised site or a link to a page on Facebook / Instagram. Enter the title and ad text. We go down and press “Confirm”.
Step 8. At the end, you need to specify the payment method and fill in the billing information. You can link a bank card (Visa / MasterCard) or PayPal /
After that, disable the newly created campaign. Since for effective advertising it is better to create a new one.
It is interesting: Advertising on Instagram from scratch
Overview of Facebook advertising cabinet features
In the upper left corner, point to the icon in the form of three stripes and in the menu that appears, point to the line “All tools”. A large menu will open from which you can go to any functionality.
- Frequently Used – Sections and tabs that you visit most often.
- Plan – work with audiences and create templates.
- Creation and Management – This is where we create and launch new Facebook and Instagram ad campaigns.
- Measurements and reporting – a section where you can find detailed statistics for all advertising campaigns, as well as customize pixel facebook…
- Resources – retargeting audience, offline points and others.
- Settings – ad account settings, access and payments.
How to top up your balance
To start showing ads, we need to replenish the advertising balance. We go to the main menu, then “All instruments – Billing”.
On the page that opens, click “Payment settings”…
After the next transition to a new page, click on “Top up balance”.
Then you need to specify the TIN. Starting from January 2019, 20% VAT will be deducted from the advertiser in Russia.
At the end, we indicate the amount and confirm the payment.
How to provide access to the Facebook ad account
Granting access to the Facebook ad account is necessary when you need collective access. For an agency or when, you need to show the result of the work to the customer.
We go along the chain “All tools – Settings”.
In the section “Roles for an advertising account” and click “Add people”. You can only add a person who is your Facebook friend.
In the window that appears, enter the friend’s name and select one of the 3 possible roles: administrator, advertiser or analyst.
If you need to remove a user from your account, click the appropriate line next to him.
On this, the main points of the settings are completed: the account is created, payment is connected, access, if necessary, can be provided. All that remains is to set up and launch an advertising campaign. We will cover this voluminous topic in one of the following publications.