Twitter is one of the oldest social networks, which, although it has lost its trend, still remains relevant and in demand. In particular, Twitter is good for quickly spreading links to news and articles, so large information resources are successfully using it in SMM promotion. The topic of our today’s material is the basic level: “How to create and design a Twitter account for a company.”
The material will be presented in the form of step-by-step instructions, during which we will go through all the stages of registration together, as well as figure out how, without having design skills, to give a profile a beautiful appearance.
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Company Twitter account creation
We go to the main page of the service. In the upper right corner we find the button “Register” and click on it…
Once on the registration page, enter the necessary data, as shown in the screenshot.
After entering the registration data, you need to go through verification using a phone number (the same number can be used for multiple accounts) and confirm it using the code received in SMS.
Then you need to choose a username. Choose any free name and if you ever dislike it you can change it, nevertheless it is better to choose the same name that you use for other social networks. networks.
Interests, contacts and 20 subscriptions
Twitter greets you and asks you to indicate topics of interest. You can specify, or you can skip by clicking on “Details”.
In the next step, it is proposed to send invitations to read your Twitter to contacts from mail. We recommend that you skip this step, since few people who like to receive letters with the next offer to subscribe to something, it is better to make an e-mail newsletter in your database.
At the final stage you need to make 20 subscriptionsthat Twitter offers or find the accounts or people you want to subscribe to yourself.
If you do not want the mail specified during the registration of the company’s Twitter account to be inundated with notifications, we recommend that you look into “Settings and security” – “Email notifications” and uncheck absolutely all the boxes.
To make a beautiful profile design, go back to the main page and click “Edit Profile”
First, let’s choose a profile photo. If you have a personal brand, then you need to put your photo, but if this is a company profile, the logo is the best choice.
Information about the company
Then you need to fill in the information about the company. Write a short but informative preview about (use emoji to highlight the most important things) how your twitter will be useful or what the company’s mission is. Indicate the city or country in which it is located, the site address, and so select the theme color.
Twitter cover or header
The last thing that remains for us is to add a cover or the so-called “header” of Twitter. It should be taken into account that the size of the cap is 1263 by 320 pixels…
To create this header, we will use the site Canva.com… There’s a template called Twitter Backgrounds in the Social & Email Headers section.
Here, using the constructor, you can create any “header” for Twitter yourself or make changes to one of the proposed templates.
After the background is ready, it remains to make it the cover.
Having finished creating and registering a Twitter account for the company, we need to share the news on this page. On Twitter, this is done using short messages (only 140 characters), which are called tweets. Twitter also supports hashtags, so you can immediately come up with your own branded hashtag by which you can find all your tweets.
A tweet may contain:
- text (Example: “Hello! There is a new arrival in our store!”);
- picture and text;
- gif animation.
And all this can be used to attract readers, increase website traffic, improve customer loyalty, get feedback, and of course, to find new customers!
Now write and publish your first tweet…
In future publications, we will pay special attention to topics such as attracting subscribers, advertising and promotion on Twitter.