Instant Experience is a special page format available in the Facebook ad account. With it, you can create a lightweight mobile version of a page or landing page for advertising traffic.
Previously, this format was called Canvas Ads, but in 2018 it was renamed to Instant Experience. You can create a page using it, both for advertising on Instagram and Facebook.
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In this article, we’ll explain why you need this format and how to use it. Let’s describe the process of creating Instant Experience for Facebook and Instagram using a template or in a constructor.
Instant Experience – what is it and what is it for
The main advantage of Instant Experience is that the page quickly opens and loads on the entire screen of the mobile device. This is an indispensable tool if you do not have a website, or your resource is outdated and takes a very long time to load on mobile.
The Instant Experience Creation Tool lets you create an accelerated page from scratch or select and edit pre-made templates. In addition, you can add a description, buttons, and links. Here’s an example of what Instant Experience might look like when viewed from a phone:
You can add a Facebook pixel or any other pixel to the created page to collect audience. Plus, Instant Experience has additional performance tracking metrics: canvas view time; percentage of the viewing time of a separate component in percent, the number of views. You can also link multiple Instant Experiences.
For comparison, for the same purposes, Yandex has Turbo pages in Yandex.Direct.
How to Make an Instant Experience on Facebook: Step-by-Step Guide with Examples
Before you start creating, prepare all the materials for the advertising campaign. Define the goals and objectives that she should solve. Then, start creating your ad campaign in your Facebook ad cabinet.
Choose a goal that supports Instant Experience, such as Traffic or Conversions. Set up targeting for the desired audience, specify the budget and schedule of impressions. Decide on an ad format: gallery, single image, video, slideshow, or collection. Next, we start creating an Instant Experience.
To get started, after choosing an ad format, check the box below “Add Instant Experience”.
Then choose one of three templates: Customer acquisition, Form or product sale. Consider working with the Customer Engagement template.
A window for setting up and creating a page will open. Let’s go through all the points. Any changes you make will instantly appear on the right side of the screen. There you can also see how the page will look when opened on Facebook and how it will look on Instagram.
Cover photo or video… Upload a header image or video of the page. Recommended image width is 1080 pixels. The recommended video length is 2 minutes.
Text. There are 2 text boxes. The first field is the title of the page, the second is the content. There is no limit on symbols, but try to be more concise.
Button. On the button, write a call to action and specify the target URL.
Ring gallery. At this point, you can add from 2 to 10 pictures telling about your proposal. Optionally, you can add a link for each image.
Text and Button… Next, add a description of our gallery and one more button.
Please note that the form is not available for Instant Experience on Instagram.
Finally, click “Finish” and send the campaign for moderation.
In the constructor
If you don’t like the suggested templates, you can use the Instant Experience Builder. To do this, click on the line below the templates.
The designer will open. Here everything is exactly the same as when working with templates, only we select the necessary blocks ourselves. To do this, click “Add Component”.
There are 8 components in total:
- ring gallery;
- a photo;
- text field;
- store locator (not available for Instagram);
- form (not available for Instagram);
Choose any components, change combinations and create your own unique pages.
Read also: How to set up ads on Instagram via Facebook
Let’s summarize. Instant Experience is the perfect solution for those who don’t have their own website or those who have a lot of mobile traffic. The format helps to quickly convey the necessary information to users and is easy to use.
In the article, we looked at how to work with them, how to create from a template or in a constructor. I hope the material was useful and you will apply what you read in practice. If you have any questions, write in the comments, and do not forget to share the link to the article on social networks.