How to get moderated on VKontakte ads and what to do if ads are rejected

One of the stages when working with targeted ads on VKontakte is moderation. When publishing any advertisement, the administration of the social network checks it.

To prevent moderation from rejecting your posts and “ruining” all the work done, follow the rules below.

Auto promotion on Instagram without blocks

Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your Android phone or computer and the app will like, subscribe and unsubscribe as if you were doing it yourself:

  • No blocks. The limits work as if you were doing it all manually.
  • Safely. You do not need to enter a password for your account.
  • High speed. You can put up to 1000 likes and 500 subscriptions per day.

Try 5 days for free >>
Advertising

Read also: What to do if your Facebook ad account is blocked

Basic rules for targeted advertising on VKontakte

Before launching an ad for moderation, check if it complies with the official VKontakte rules.

Requirements for ad formats

Universal recording

This is a regular news feed post that may contain:

  • no more than ten attached files to choose from: image, video, document, geotag, poll, and so on;
  • no more than six emojis for the entire text;
  • no more than 16 384 characters (including punctuation marks, spaces, paragraphs);
  • links to internal pages of the social network (community, albums, discussions, application form, application) and external sites.

Record with button

Requirements for ad formats

This type of post involves attaching a special button. By clicking on it, the user is taken to the desired page. Post requirements:

  • no more than 220 characters in the text (including punctuation marks, spaces, paragraphs);
  • the text should not contain links, hashtags and mentions;
  • no more than six emojis for the entire text;
  • image and video size must be at least 537 * 240px. An aspect ratio of 16: 9 is recommended for videos;
  • the snippet text next to the button must be no more than 80 characters (including punctuation marks and spaces);
  • the inscription on the button can be selected from the proposed list.
READ  Callback buttons for VK chat bots appeared

Carousel

VK carousel requirements

The entry involves attached cards that can show the whole range of services, special promotions, and the range of goods. Post requirements:

  • no more than 220 characters in the text (including punctuation marks, spaces, paragraphs);
  • the text should not contain links, hashtags and mentions;
  • no more than six emojis for the entire text;
  • from 3 to 10 cards containing information about goods and services.

The card consists of an image (at least 400 * 400px), a title (from 3 to 25 characters), a price (old and / or new), a button with a link (to a website, community or application).

Ads in stories

Moderation of ads in Stories

Stories are the “second feed” of VKontakte, where users post videos and static images that are deleted after 24 hours. Advertising record requirements:

  • vertical image or video with a minimum size of 720 * 1280px, aspect ratio 9:16;
  • up to three stories in one advertising publication;
  • video up to 15 seconds long;
  • the button can lead to internal pages of VKontakte (community, albums, discussions, application form, application) or to an external website or application;
  • it is desirable to place text labels on the layout or video closer to the central part.

Website advertising

Rules for advertising sites in VK

If the previous types of advertising publications are made on behalf of the community, then this post does not need to be linked to it.

  • title from 3 to 25 characters (including punctuation marks and spaces);
  • description from 3 to 90 characters of the text (including punctuation marks, spaces, paragraphs);
  • the text should not contain links, hashtags and mentions;
    no more than six emojis for the entire text;
  • the minimum image size for a logo is 256 * 256px;
  • the snippet must contain a video or image;
  • image size not less than 1080 * 607px, aspect ratio 16: 9;
  • video size not less than 600px in width, aspect ratio 16: 9, 4: 3, 1: 1, duration from three seconds to five minutes;
  • The snippet text next to the button must be between 3 and 25 characters long (including punctuation marks and spaces);
  • the inscription on the button can be selected from the proposed list.
READ  How to make and put a profile photo on Instagram. Making an ava in a circle

Teasers, or text-graphic blog (TGB)

Teasers, or text-graphic blog (TGB)

This type of ads is displayed on VKontakte on the left under the menu in the form of blocks with images and text. This format is available only on the full version of the site. On mobile devices – in the official app or on the mobile version of the site – they are not shown. The advertising message can lead to VK communities, external sites or applications.

Teasers are divided by format into:

Image and text:

  • the title contains from 3 to 25 characters (including punctuation marks and spaces);
  • the description contains from 3 to 70 characters (including punctuation marks and spaces);
  • The minimum image size is 145 * 85px.

Large image and text:

  • the title contains from 3 to 33 characters (including punctuation marks and spaces);
  • The minimum image size is 145 * 85px.

Community Promotion

  • the title of the advertised community is automatically added to the title text;
  • The minimum image size is 145 * 85px.

How to pass moderation on VKontakte

When you have made an ad in the selected format, configured audiences and specified a payment model, click “Save”.

How to pass moderation on VKontakte

After clicking the “Save” button, you are taken to the preview page of the ad and its small adjustments. There you can specify:

  • Title Ad;
  • schedule of your ad display (optional);
  • cost limits (daily and / or total);
  • price per impressions or transition;
  • start dates and stop date of the announcement (optional);

After you have checked everything, click the “Run” button, and your ad will go to moderation.

How to send a VK ad for moderation

How long does the moderation last

Ad moderation usually lasts one to two hours. If this is a pre-holiday period, then the check may take longer – up to a day.

READ  VKontakte will allow you to advertise sites without a community

Once your ad is approved, it will be launched to serve users. If you choose a launch date later, then it will go to promotion according to your schedule.

What to do if your ad is declined

If your ad was rejected by moderation, you don’t have to make a new one. See what exactly you are recommended to fix in the recording.

Sometimes you need to provide documents confirming your activities. For example, for medical institutions, pharmaceuticals, beauty salons, they are required to send a license, for campaign materials – a certificate of a candidate.

What to do if your ad is declined

After you edit the ad, submit it again for moderation. If the second time your ad is rejected, then write to support.

Read also: Services for promotion in VK

Conclusion

The main thing to remember when submitting advertisements for moderation are three things:

  1. The advertised product or service. Are they unverified or questionable;
  2. Prepared sites for traffic. The site and the community on whose behalf the advertisement is being conducted must be filled with the necessary information.
  3. Format. Whether the entry meets the technical requirements of the social network.

We publish the most relevant materials in our Telegram channel: https://t.me/postiumru/. Go ahead and subscribe – no ads, just pure benefit!

Leave a Reply

Your email address will not be published. Required fields are marked *