The author’s Instagram account is a new type of accounts that has appeared on the social network. Essentially, it’s an alternative to business accounts that most bloggers misuse. The purpose of the social network is to separate content creators into a separate category
In this article, we will tell you how to switch to an author account on Instagram, what it means, what advantages it gives and who, according to the social network, can be considered an author.
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What does author account mean?
Authors are bloggers, illustrators, athletes, photographers, athletes, or even movie characters. In general, everyone who does not do business on Instagram, but who needs advanced features to work.
- select a profile category and configure whether or not to show it on the page;
- at your discretion add buttons for communication (phone, mail, address);
- customize inboxes in Yandex.Direct and distribute them into 2 folders;
- track audience growth statistics.
Please note that if you have a commercial organization, then you do not need to go to the author’s profile. To a large extent, this is the “blogging” format.
How to go to the author account on Instagram: step by step instructions
Open the social network and go to the main profile page. Next, you need to go to the settings and select the “Account” item.
The account settings menu will open, you need to scroll to the very bottom and click “Go to the author’s account”.
The social network before the transition will talk about the main advantages of authorship. We tap “Next”.
Now we need to choose the category with which we relate ourselves. Choose the one that is most relevant to you, the choice is huge – from a movie character to a streamer.
At the next step, you need to configure the display settings for the author’s profile:
- show the selected category on the page or not;
- whether to display contact information.
Finally, click “Finish”.
What will change after switching to the author profile
After we have switched to the author’s account, two folders will appear in Yandex.Direct: main and general. This allows you to divide incoming messages into 2 categories.
A new section will appear in the profile statistics, where the dynamics of subscriptions and unsubscriptions will be visible. You can’t see who has unsubscribed.
Bloggers and all creators on Instagram now have their own specific type of account. What advantages it gives in the future is not yet clear, and the officially announced features are not so impressive. However, if you are actively working with Instagram and are not a commercial organization, then we recommend switching to the author’s account.
In this article, we went through the entire transition process step by step – switch over and follow the changes.
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