Instagram is not only a social network, but also a full-fledged platform for business, for companies and brands there is even a special type of pages – a business account. This is a free option that is available to all users of the social network.
In this article we will tell you how to create a business account on Instagram, how to set it up correctly and what it gives.
Read also: How to promote an Instagram account from scratch
Why do you need a business account and how it differs from a regular one
The main difference between a business profile on Instagram and a regular account is in more advanced functionality. The benefits include:
All this together will help to achieve a better result in promotion and analyze the effectiveness of your actions, making the necessary changes. In addition, it is impossible to launch an official advertisement without a business profile.
How to connect a business account on Instagram: step by step instructions
To create a business account on Instagram, you need to register your company, as well as create a business page on Facebook.
We do the rest from the phone. The algorithm of actions is the same for smartphones on Android and iPhone. Here is a video showing how to do this and then a text version of the instructions.
Step 1. We go to the main page of the Instagram profile and click on the icon in the form of three stripes in the upper right corner.
The account menu will appear on half of the screen, where we click “Settings”.
Step 2. The profile settings menu will open – select the “Account” item.
A submenu will open where you need to click “Switch to professional account”.
Step 3. Instagram offers to choose the type of professional account: Author or Business. If you are a blogger, then select “Author”, if you have a company, then under the “Business” icon, click the “Next” button.
After that, a short tour of the business profile will appear. It consists of 4 slides describing the benefits. To continue, just click “Continue”.
Step 4. Selecting an account category. Here you need to select one of the categories to which your company can be attributed.
Step 5… We check the accuracy of the contact information, which is automatically downloaded from Facebook. If everything is correct, click “Next” again.
You can also change the contact information on this page by entering your e-mail, phone number and company address. Or select “Don’t use my contact information.”
Step 6… We select a business page on Facebook to which our Instagram account will be linked and click “Next”.
If you do not want to link Facebook, select “Do not link with Facebook”. Please note that if you select “Do not link with Facebook” – you will not be able to run ads.
This completes the transition, now you are the owner of a business account on Instagram. Let’s briefly talk about all its capabilities and settings.
Important: You can change the information in the business profile at any time. You can change contact information, account category, and even account type, including switching back to your regular account.
Setting up and managing a business account on Instagram
Now let’s see what we can change in our profile and what opportunities are open to us. Go to the main page and click “Edit Profile”.
Profile information
Here you can change the following information:
- change photo – you can put a company logo or main product on your Instagram account;
- name (write the name of the company);
- username (unique nickname);
- website – put a link to your website, online store, a message in WhatsApp or a multi-link;
- about ourselves – we talk about the company and what it does;
- Pages – here you can unlink the Facebook page or link another page;
- category – here you select the category and subcategory to which your business belongs
- communication methods – in this section you can change the contact information that is displayed in the profile;
- Show in profile – allows you to choose whether or not to show the category label on the page;
- action buttons – if you have a cafe or restaurant, you can customize the “Order food” button;
- personal information – be sure to indicate your phone number and mail, so that on occasion there are no problems with recovering your account.
Read more: How to properly design an Instagram profile
Statistics
To open the page statistics, click the corresponding button on the main page of your account or in the settings. Also, statistics will be available for each individual post, be it a video, story or regular post.
The section contains information on the number of views per week, subscriber activity, coverage of posts and stories, and other data. For more information, see the article: How to analyze Instagram statistics.
Promotions
You will also have a “Promotions” button and the ability to run ads directly from your profile. A promotion is an advertisement for a selected post from a profile in the Instagram feed or promotion of your stories. The main advantage of such advertising is that it is very easy to launch. You don’t need to delve into the targeting settings, everything is done in Instagram itself.
Read more: How to start a promotion on Instagram.
Answers to frequently asked questions:
How to create a private business account
To make a private business account, after the transition, find the appropriate item in the settings and make the profile private.
Is it possible to switch to a business profile from a computer
No. In the desktop version of Instagram, you cannot enable or disable a business profile. The only option is to download a phone emulator, but in this case it is easier to use a phone.
How to disable a business account
If you want to remove or delete a business account on Instagram, go to your profile settings. Find the item “Switch back to personal account”. After that, Instagram may ask for confirmation – confirm. You can return to your business profile using the same principle.
Conclusion
If you want to attract customers from Instagram, then switching to a business account is the first step along this path. A step that opens access to additional tools necessary for effective promotion.
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