Not so long ago, Instagram introduced a feature that allows you to pin a post at the top of your profile grid.
Let’s figure out how to use the new feature, which post is best to pin at the top of the page, and whether it’s worth making a special post for pinning.
How to pin a post on Instagram: step-by-step instructions
Here’s a simple step-by-step guide showing how to make a pin on Instagram* at the top of your profile feed.
Step 1: Open your Instagram profile* and select the post you want to pin.
Step 2. Click the three dots next to the post and choose “Pin to your profile” from the menu that appears.
Done! The post is pinned.
Step 3: This way, you can pin up to 3 posts to the top of the page.
If you want to delete one of the posts and pin another, also open the post, press the three dots to bring up the menu and select pin.
Another way to add one pinned post to Instagram instead of another is to simply select the post you want and choose to pin it. This will remove the earliest pinned post from the pinned post.
What posts should be pinned on my profile?
It’s best to make sure your best or most important posts are pinned on your profile.
For example, if you can see on your post count that people have subscribed to your account after viewing it, this is the kind of post you should make Pinned.
You can also pin a post that doesn’t perform well in terms of engagement, but is important in terms of content.
You can pin a meet-and-greet post, a post with a contest/marathon/challenge that’s going on right now, an event announcement, and more.
Another option is to make a post anchor with account navigation. Of course, Instagram will not allow you to fully implement this idea, because it does not allow using links. But you can make links in the post to your branded hashtags, other accounts, or in the gallery talk about the structure of your account.
Pinned posts on Instagram are a very necessary and important feature that users have been waiting for a long time. With its help, you can accent profile visitors’ attention on the most important information, highlight the best posts, or make a post pinned with navigation through the account.