Instagram is known for its super ability to compress image quality to a minimum. In the feed, it most often looks very unrepresentative – a washed-out picture does not attract the proper attention of the audience. As a result, at the first touch with the CA you can easily ruin the impression and thus lose a potential subscriber, reader or customer. But there is still a proven way to maintain the quality of the picture.
From the author: I’ve been using this method for a long time. Tested it on different accounts. It works without fail. It may not be new for someone, but when I had a problem with the quality of images on Instagram and went to Google, it did not give me anything similar. There may have been such an instruction already, but I couldn’t find it, so I made it for those who may find it useful. The material is intended primarily for beginners/common users.
I open pre-prepared photos in raw format through the menu item “File” – “Open” or File > Open, as in the screenshot below:
I edit the images, retouching and color correction (optional, if necessary), then open the menu and choose “File” – “Save As” or File > Save As.
In the new window, I choose the format png, give the name of the picture, and click on “Save. I do the same with all the images in advance, if there is a plan of publication and autoposting is planned, or do one-time, for example, for situational posts.
The photo in png format is ready. It will not lose quality when published to Instagram. However, it is important to know that a png file “weighs” much more than a jpg/jpeg image.
From the author: if you already have photos ready to publish, but in jpg/jpeg format, you can use any online converter instead of Photoshop, as in the screenshots.
If you need to compress the image without losing quality, you can use a special online tool. There are many, but I use the online tool compresspng.com.
I upload the photo to the site by dragging and dropping files or through the “Upload” button. Once clicked, it opens the folder explorer on your PC to select the files.
The service automatically compresses the picture immediately after uploading and processing. After the process is complete, it indicates the compression size as a percentage.
Download the pictures one by one or all at once in one archive. In the first case, click on the button “Download All” under the panel with the previews of the photo, in the second case, click on the button “Download” for each individual preview. That will start the download.
That is all. The photos are ready to publish. You can publish from a smartphone by pre-loading the files on it, or in the cloud, or through auto-posting tools such as Creator Studio. An example is in the image below Before > After.
In the first case, published photos in jpeg format, and unfortunately, noticed the blur of images, when the profile already had 6 posts. The situation was corrected – the final version on the right after the tape was made whole and all the nuances were edited.