How to work with text on Instagram

The article has been updated. First published November 28, 2017

Lovers of longreads – dedicated. Instagram editorial hygiene lessons.

Editorial hygiene – design of text with headings, bullets, paragraphs, delays, color and other layout elements.

Instagram does not provide layout tools, but this does not mean that the text should be written at random. The basic task of an SMM on Instagram is to be able to typeset unformatted text. After all, it is always more pleasant to read a post, divided into paragraphs, with an emphasis on the important, and not to wade through the jungle of a single canvas (as if you are looking at a check in a store).

For minimal formatting, only text, blank lines and special characters with emoji are needed. It seems to be simple, but few people can write a normal text on Instagram using only these tools.

As a result, we get the following extremes:

Signatures in the style of “writing on the nails.” Minimalism is not always good, even in Insta text
Text as a single canvas, without a hint of editing and layout
Text as a single canvas, without a hint of editing and layout

These extremes are easy to avoid. The articles “What to write when there is nothing to write” and “30 ideas for an Instagram post” on the SMMplanner blog will help you get rid of the first extreme. And to get rid of the second extreme, read the simple tricks in our article.

Division into paragraphs

The first task of any text is to divide it into paragraphs. One paragraph should contain one new thought. We declare the topic at the beginning, develop it inside the paragraph.
It’s good if a paragraph takes 5-9 lines on a mobile phone screen. A paragraph longer than 12 lines may seem overwhelming.

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It is customary to mark paragraphs with an empty line. Merged paragraphs can be perceived as a single sheet. Many people beat lines on Instagram using special characters. This is also possible.

Text with paragraphs without blank lines visually merges into a single canvas
Text with paragraphs without blank lines visually merges into a single canvas
Text with blank lines between paragraphs
Text with blank lines between paragraphs

How to hit the text

If you write text by hitting lines with the enter key, Instagram may well glue the text, turning it into a sheet. To prevent this from happening, remove all spaces on the last line of the paragraph, and if you are writing from an iPhone, add an “invisible” space.


Video tutorial “Paragraphs on iPhone”. Invisible space “⠀” ← here, in quotes, the desired character for a paragraph on an iPhone.

Video tutorial “Paragraphs on Android”

You can hit lines in SMMplanner. To do this, on the last line of the paragraph, remove all spaces after the period.

Found where the unnecessary space is hidden?
Found where the unnecessary space is hidden?

Headings and Sections

Usually, Instagram does not split text into sections. But by separating a few paragraphs of one topic from another, prices from hashtags and from the body copy, you make it easier for the reader to find the right thought.

In electronic correspondence, it is customary to put a heading at the beginning of a section, beat two blank lines before the heading, and one after the heading. You can’t beat off two empty lines on Instagram, they will merge into one. Therefore, you can beat off using special characters.

Looks a little messy, but clearer than with empty lines
Looks a little messy, but clearer than with empty lines

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Don’t overdo it, extra emphasis on headings pollutes the text.

Read more about captions and rules for captioning a photo in the article “Caption for a photo on Instagram” in the SMMplanner blog.

By the way, did you notice three dots instead of blank lines in the photo above? This is sometimes done when they do not know how to put an empty line. You can, of course, put one point, but the three points seem to say “this is how it was intended.”

When you want to retreat more, but how - it is not known, dots and strange stripes appear.  This is what creative people often do when they urgently want to show something to the world, but there is no time for high-quality editing of a post.
When you want to retreat more, but how – it is not known, dots and strange stripes appear. This is what creative people often do when they urgently want to show something to the world, but there is no time for high-quality editing of a post.

Lists and examples

Instagram has no listing tools. But lists help to make the text structure convenient, to highlight accents, and to avoid repetitions. What can be done:

→ Highlight lists with dashes, arrows or emoji.

If you list the order of action, you can highlight by numbering
If you list the order of action, you can highlight by numbering
An example of highlighting a list in the text.  Also, the thought that summarizes the list is cleverly separated by an empty line
An example of highlighting a list in the text. Also, the thought that summarizes the list is cleverly separated by an empty line

→ Before examples, put a keyword, the main idea of ​​all of the following.

The simplest example of this technique is any recipe.
The simplest example of this technique is any recipe.

If the examples are short, you don’t need to separate them with blank lines.

It is better to separate long examples in Insta text with blank lines
It is better to separate long examples in Insta text with blank lines

Highlight individual words or phrases

In a long text, you can make the reader focus on the right things by highlighting a word or phrase. When you open a post, skim it with your eyes and see, for example, a highlighted word, you immediately want to know what the author wrote there so important.

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You can highlight:

  • highlighting a separate paragraph for the phrase;
  • write the word in CAPITAL letters;
  • make the word bold;
  • ; ʟɔʞǝʟ qʟʎнdǝʚǝdǝп
  • p̲o̲d̲ch̲e̲r̲k̲n̲u̲v ̲t̲e̲k̲s̲t̲;
  • mirror text;
  • y ♥ to ♥ p ♥ a ♥ w ♥ a ♥ t ♥ f ♥ l ♥ ь ♥ with ♥ t ♥ in ♥ a ♥ m ♥ and ♥;
  • ̶П̶е̶r̶e̶ch̶e̶r̶k̶n̶u̶v̶ ̶t̶e̶k̶s̶t̶.

Of course, not all selection techniques are suitable for permanent use. Decorating the text with hearts will be appropriate only in posts about Valentine’s Day or about your wedding. Sites and programs are able to highlight words in bold only in Latin.

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The most common use is strikethrough text. They are given a joke, a denial of what was said, a deliberate mistake. Online retailers may use strikethrough text to write the old price.

Use strikethrough text.  Note that when viewed from a phone, strikethroughs appear crisp and are positioned where they should be.  When viewed from a computer (on Instagram, in applications for creating this effect), the strikethrough will be crooked
Use strikethrough text. Note that when viewed from a phone, strikethroughs appear crisp and are positioned where they should be. When viewed from a computer (on Instagram, in applications for creating this effect), the strikethrough will be crooked

There are no tools for creating such effects on Instagram itself. Special sites, programs, bots will help you. There are many of them, but the overwhelming majority work only with the Latin alphabet.

Spectrox.ru

Site page for strikethrough text.  Nothing extra
Site page for strikethrough text. Nothing extra

4txt.ru

Website for creating text with 4 different effects
Website for creating text with 4 different effects

Stylishtextgenerator

  A site with beautiful fonts and decorations.  Fonts are predictable only for Latin
A site with beautiful fonts and decorations. Fonts are predictable only for Latin

@ text4instabot

By typing the name of the chatbot in Telegram in the search, with the help of simple but mandatory actions, you will receive your text with paragraphs, indents, text in the center and bold words.  The latter, however, is again only for the Latin alphabet
By typing the name of the chatbot in Telegram in the search, with the help of simple but mandatory actions, you will receive your text with paragraphs, indents, text in the center and bold words. The latter, however, is again only for the Latin alphabet

@stthbot

Another Telegram bot for strikethrough, underlining and flipping text
Another Telegram bot for strikethrough, underlining and flipping text

Space

A program for the App Store and Google Play that speaks for itself - can make paragraphs and simple lists
Program for App Store and Google playthat speaks for itself – can make paragraphs and simple lists

Links

Links do not work on Instagram. At all. No way. The likelihood that someone will go to the web version of Instagram to follow your link tends to zero.

If you need to direct the reader to an account link, you need to send it to the profile description.

At the very bottom there will be a link to which you will direct.  Do not forget to put it there before publishing the post!
At the very bottom there will be a link to which you will direct. Do not forget to put it there before publishing the post!

Before sending the person to the profile description, explain where the link leads. Where, what, does the reader understand why to click?

Include a mention of your account at the end of the paragraph.

Not Yes
@moi_akkaunt →
there is a link to the book here
Download the book by clicking
follow the link in my profile @moi_akkaunt

We can apply all this when scheduling posts on Instagram using SMMplanner.

Let’s summarize

Interesting, important your text, or so-so, readers will decide after reading. In order for the text to be read, and not scrolled, follow the following simple rules:

  1. Beat the text on Instagram into paragraphs.
  2. Start a post / paragraph with a headline or intrigue.
  3. Divide text on Instagram into sections.
  4. Use emoji or special characters to show the checklist.
  5. Highlight the important.
  6. When posting a link, mention your account at the end of the paragraph.

Rather register in SMMplanner and schedule Instagram posts based on new knowledge!

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