For dynamic retargeting on VKontakte, the New Customers function has become available, which will allow you to show products even to those users who have never visited your site.
Dynamic retargeting is a tool in the VKontakte advertising account that will help sites show users the automatically generated most relevant offers in advertisements and return customers to make purchases.
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To do this, it is enough to download the store’s price list, put a pixel on the website or in the mobile application, and select the events that it will track.
To use the “New Clients” option, go to the ad account, set up the audience, select a price list and activate the option – you’re done!
The algorithm will automatically generate a carousel with the best deals from your online store and show it to future customers.
Important: Connecting dynamic retargeting is possible only for those stores that have their own website.
Earlier, VKontakte launched the Clips section, and also added new referral sources to the community statistics.
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