In weekly reports on VKontakte communities, a block “Advertising indicators” has appeared

In weekly reports on the VKontakte group, a new block has appeared – “Advertising indicators”. It is visible to all users with advertiser rights.

The data that can be found in it.

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  • Key advertising metrics (CPM, CTR, views, conversions, entries and others), as well as their dynamics in comparison with the last week.
  • List of active advertising campaigns… In this section, you can go to the list of ads or to the advertising office.
  • Advertising campaign audience: geography, gender and age of users.

New community reports will be sent out on Monday.

Earlier, VKontakte updated statistics on mobile promotion, and also made two-factor authentication mandatory for community leaders.

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