In weekly reports on the VKontakte group, a new block has appeared – “Advertising indicators”. It is visible to all users with advertiser rights.
The data that can be found in it.
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- Key advertising metrics (CPM, CTR, views, conversions, entries and others), as well as their dynamics in comparison with the last week.
- List of active advertising campaigns… In this section, you can go to the list of ads or to the advertising office.
- Advertising campaign audience: geography, gender and age of users.
New community reports will be sent out on Monday.
Earlier, VKontakte updated statistics on mobile promotion, and also made two-factor authentication mandatory for community leaders.
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