It’s the end of the week again, and that means a new digest of memes and actuals! What’s it for? To help you create content and advertising, and simply to keep you abreast of Internet trends.

Stranger Things

What happened

We already wrote about this in last week’s selection, but brands and companies continue to publish content based on the popular Netflix series “Stranger Things.”

Also this week, the This is music meme went viral. It’s a scene from the eighth episode of season 4, the character tries to get him out of a trance, but fails. Then Eddie Munson grabs a CD and yells “This is music!” Anyway, it’s a long explanation if you haven’t seen the show. But here’s the pattern and it’s being used in memes.

Examples

The girl from the NPC

What happened

On Reddit, a video has gone viral about what a date with an NPC (Non-Player Character in games) girl might look like

A crab holds a fish in its claws

What happened

A crab went viral on Reddit. Users started making photojabs.

Examples

Balenciaga fashion show

What happened

The Balenciaga fashion show was held in Paris and featured the Kardashians, Dua Lipa, Nicole Kidman, Bella Hadid and many others as models.

In addition to the extravagant outfits, there were:

• dynamic handbags;
• Masks, which were created together with Mercedes (each cost 5,500 euros).

Examples

Tense Homelander

What happened

On July 5, user Myvillaneve posted a meme with Homelander (a character from the TV series “The Boys”) about sociophobes “me when I need to go out and socialize.” The meme quickly gained popularity. The video garnered more than 1.3 million views and 201,700 likes in one week.

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Biden’s disclaimer

What Happened

U.S. President Joe Biden accidentally read the technical phrase “End quote. Repeat the line.” The video went viral and users started making memes about Biden’s mental health.

If you’ve read to this point, thank you!