Instagram today launched a new Profile Guides option that will allow individual business accounts and creators to highlight recommendations, tips, and other content in a separate tab.
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As you can see in the example above, in the profile next to the “Posts”, “Check-in” and “IGTV” tabs, the “Guides” section will appear (Guides). The new tab will contain collections in which you can combine multiple posts. All guides will be tiled.
When creating a guide for each publication, you can make a title and write a small announcement.
This will extend the life of Instagram content as well as provide users with the ability to easily navigate their most important profile posts. When clicked, the post will open. The guide can be shared on Stories.
The main purpose of the Guides section is to highlight “tips, tricks and other content”. At the same time, sponsored publications can be understood as “other content”. Companies and brands will be able to showcase product selections or share instructions.
At the moment, Instagram has only made the tool available to some partners. Guides will also be shown in the recommendations section. This means that guides can become one of the main types of content on Instagram.
Instagram tutorials are available on the mobile app for the following profiles: @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong and @eenfance… You can go in and see how they look.
Recall that earlier Instagram added new functions for managing comments, and the “Share to IGTV” option when saving a live stream became available to all users.
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