Good news for those working with targeted ads on Instagram. Now, you can set up greeting messages for users that I will write to Direct in response to an advertising publication.
The new option is available to all advertisers who direct ad traffic to Direct.
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How to add a welcome message to Instagram Direct when dealing with ads
Create a message template
Follow these simple steps to create a post with a custom Instagram Direct Go Advertising Template.
- In the Message Template section, click Create New.
- Select “Start Chatting”.
- Click Create.
- Enter your greeting.
- Click Save and Finish.
Once verified, your ad will start showing in the selected placements.
Using a post template
The next time you create an ad, you can use an existing post template. To select it in the “Message Template” section, select “Use Existing” from the drop-down menu. Select the template you want from the drop-down menu.
In addition to the welcome message, the user will see a list of frequently asked questions. The option is available in Message Templates – pre-built formats for standard messages that the company plans to send to customers.
Previously, Instagram began testing automatic subtitles in Stories, as well as a “Pro-camera” mode with manual settings.
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