Instagram added welcome messages to Direct for ad hits

Good news for those working with targeted ads on Instagram. Now, you can set up greeting messages for users that I will write to Direct in response to an advertising publication.

The new option is available to all advertisers who direct ad traffic to Direct.

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How to add a welcome message to Instagram Direct when dealing with ads

Create a message template

Follow these simple steps to create a post with a custom Instagram Direct Go Advertising Template.

  1. In the Message Template section, click Create New.
  2. Select “Start Chatting”.
  3. Click Create.
  4. Enter your greeting.
  5. Click Save and Finish.

Once verified, your ad will start showing in the selected placements.

Using a post template

The next time you create an ad, you can use an existing post template. To select it in the “Message Template” section, select “Use Existing” from the drop-down menu. Select the template you want from the drop-down menu.

In addition to the welcome message, the user will see a list of frequently asked questions. The option is available in Message Templates – pre-built formats for standard messages that the company plans to send to customers.

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