Instagram head Adam Mosseri is not happy with Reels, which was created as a competitor to TikTok.
Recently, in the podcast The Verge’s Decoder Mosseri, he noted that although Reels is developing as a platform for posting and consuming content, he is still very far from TikTok.
According to Mosseri, Instagram lacks TikTok’s creative tools – filters and effects that have catalyzed the popularity of short videos. Instagram needs new, truly effective tools to create viral content.
That being said, Instagram has a format conflict. Most users don’t see the difference between regular Instagram videos and IGTV, the long video format that has been around since 2018.
“Probably, users cannot immediately understand the difference, so we are trying to simplify and consolidate our ideas, because last year we bet on something new. Now we need to return to simplicity. “
Instagram’s statements do not sound as optimistic as they did in 2018, when they called IGTV as the format of the future. This is due to the success of TikTok, which two years ago was not so popular, but has now become the main source of trends.
Mosseri also hints that IGTV, Reels, and regular Instagram videos need more simplicity and some of them can be combined…
Previously, Instagram launched testing of an option to hide the likes counter.
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