Instagram develops IG Shopping, an online shopping app

Instagram is actively working on another application that will complement the social network. IG Shopping is in development – a separate platform for online shopping.

The new application will allow you to enter the ecommerce market. The release date is unknown.

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What is IG Shopping and how it will work

IG Shopping will allow users to browse product catalogs, buy and pay for them right in the app.

At the moment, more than 25 million companies are registered on Instagram, 2 million of which use the advertising capabilities of the social network. 4 out of 5 regular users are subscribed to at least one commercial account. Which is a clear precondition for creating shopping opportunities.

Instagram has already introduced several features for those who are ready to sell their products online: trade tags in posts and store tags in Stories

Direct and IGTV

Official representatives of Instagram have not yet commented on the information that has appeared.

Recall that recently Instagram told how you can get a blue checkmarkand also started test featured posts in the feed

READ  Instagram added new fonts for stories

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