Instagram has increased its statistics data review to 60 days
Instagram has added a new tool that allows you to choose a date range for statistic review. The existing options will still be available at the top of the screen and you’ll be able to view your account’s results based on the time periods you specify. Plus, you’ll also be able to specify an arbitrary period of time to display metrics here.
Instagram Vice President, Vishala Shah:
“We’re currently doubling the time frame to 60 days (it will be 90 this summer). We will continue to update the app based on feedback.”
So now you can analyze the last two months of data at once, and soon there will be an overview of statistics for three months at once. Which gives you more opportunities to analyze the effectiveness of promotion.
At the moment, there are third-party Instagram stats analysis services that allow you to cover data beyond the 30-day limit in the app. But after the update, you’ll get the official information from Instagram itself, which may mean it’s more accurate. In addition, account analytics will become more accessible and transparent.
Going forward, an update to the stats viewing capabilities will likely affect Creator Studio as well.
The new tools will be available starting today, after the app update.