Instagram expands shopping opportunities

Instagram is making every effort to develop as an online trading platform. Today, the developers announced new shopping opportunities on the social network.

Recall that in September, Instagram launched Shopping tags for Stories, and in October presented a new section “Shopping” in the recommendations

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What’s new to add?

At least 3 new ways to browse and buy your favorite brands. Just on the eve of the holidays.

Selections of goods

Now, when viewing posts that use trade tags, you can save them to a separate collection. To do this, you need to click on the flag icon under the post with the product you like.

At any time, you can view the saved products in your bookmarks. And I no longer have to remember where I saw “that pink blouse”.

Redesign of the “Store” tab

After you start using trade tags on your Instagram account, a new “Store” tab will appear on the page. The tab will contain all materials marked with shopping tags.

Store tab

The section redesign, launched in test mode, assumes that posts in the feed will be displayed immediately with the name of the product and the price.

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Shopping tags for videos

Now you can add trade tags not only to posts and stories, but also to videos. To see which products are tagged on the video, click the shopping icon in the lower left corner.

Shopping tags for videos

As we can see, one of Instagram Trends for 2019 begins to be confirmed. Instagram is developing as an online shopping platform.

Earlier we wrote that Instagram started testing fast promotion in Stories

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