Instagram has updated the rules for working with branded content

Instagram talked about updating the rules for working with branded content, and also allowed tagging Reels and live broadcasts with branded content tags.

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This means that bloggers will have two new ways to monetize: sponsored broadcasts and advertising on Reels, and advertisers will have more opportunities to use blogger content in advertising.

Read also: 16 ways to make money on Instagram

New rules for working with branded content on Instagram

Instagram will allow brands and creators to collaborate to create ad content and launch it without posting to a profile.

The process will look like this:

  1. The advertiser sends a request to the blogger to create an advertisement.
  2. The blogger receives notification and approves the ad.
  3. On behalf of the blogger, advertising starts showing for the advertiser’s budget without posting to the account!

Co-creation of branded content

Also, Instagram has a number of changes in relation to branded content:

  • Sponsored Stories may include active links to other profiles, hashtags and geolocation;
  • posts with Shopping Tags can be used for targeted advertising;
  • it will be possible to set an age limit for branded content.
Read also:   What should an expert on promotion in "Instagram" be able to do

New tools provide more opportunities for bloggers and advertisers to collaborate.

Previously, a tool “Frequently Asked Questions” for private messages appeared on Instagram, and the creation of travel guides became available to all users.

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