Instagram is testing new ‘Challenge’ sticker in Stories

Instagram is testing a new “Challenge” sticker for stories that will allow users to challenge their friends. [Апдейт: у нас уже вышла статья про запуск челленджей с использованием нового стикера] – How to launch a challenge on Instagram.

The screenshots posted by Jane Wong show that the Challenge sticker will be added to the standard set of stickers for stories.

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When using a sticker, you will be prompted to mark the friends to whom you are going to offer participation in the challenge. At the bottom of the screen, there is also a Search Challenges field.

The prototype of this innovation is certainly TikTok, where challenges are the main motive for creating content, and there is also a “Duet” mode for responding to any other clip.

Most likely, Instagram is launching “Challenge” to keep more users engaged and create new content.

Earlier on Instagram, it became possible to watch live broadcasts from a computer.

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