Instagram is working on an option that will allow you to choose before launch – whether the live stream will be private or public.
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When choosing “Public“- subscribers receive notifications, the broadcast is shown in the stories feed, everyone can join the view.
“Private“- subscribers do not receive notifications, live broadcast is not shown in the story feed, viewing is available only by invitation.
The new option will allow for private broadcasts for a narrow circle of people, without the need to create a separate account for this.
Previously, Instagram updated the rules for working with branded content, and also introduced Frequently Asked Questions for Direct.
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