Instagram launches ‘Reels’ feature for capturing short videos to music in India

Instagram has rolled out a new test of its TikTok-like Reels feature (from English. drums) for some users in India following the ban of TikTok in the Indian market.

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Reels, according to Instagram itself, is TikTok’s answer and allows Instagram users to create 15-second video clips with music.

After that, other users will be able to share these videos and record the answers to them. Videos will be shown on the page of the user who posted them, as well as in recommendations.

Also, Instagram recently made Reels available to users in France and Germany, after Reels launched in Brazil last November. It is not yet known when Reels will appear in other regions.

With the ban of TikTok in India, Instagram and YouTube have an opportunity to take TikTok’s place in the market. TikTok, as of February 2020, had about 81 million users in India – the largest segment of the app’s users outside of China.

Instagram recently launched a testing of recommendations for blocking individual users and stickers for adding pictures to stories.

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