Instagram began testing a feature that will hide the number of likes under posts from other users. The test has been launched all over the world, including Russia. The number of likes under the post will be visible only to the content author.
“Starting today, we are expanding our testing of the private like counter to the world. If you participate, you will no longer see the total number of likes and views under the photos and videos in your feed, if they are not published by you, ”the Instagram team wrote on Twitter.
For the first time, the disabling of the Instagram likes counter was announced in April 2019. The social network wants users to pay more attention to content and not “chase after likes”.
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The experiment has already taken place in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand, and began on November 9 in the United States. Instagram said it received positive reviews but will continue to garner community feedback as this is a “fundamental change” to the app.
Earlier, we wrote that Instagram started testing the Scene feature in Stories.