Instagram’s restrictions on providing contact details in the profile header are a pain for business accounts. The ability to add only one clickable link means that you can only give the user one external channel of communication with you.
You say, “It’s simple. Place a link to the project’s web page and indicate your contacts there. ” No, it won’t. What if the client gets lost? And what should those who do not have a website do?
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You can place links in posts, but they will not be active, which will make it difficult to follow them. They can only be copied / pasted. Agree, not very convenient. There is a solution – multi-link services for Instagram, a selection of which we present in this article.
We will tell you what a multichannel link on Instagram is and why you need it, give you step-by-step instructions on how to create it and provide an overview of 10 paid and free services for this.
Read also: 10 services for masslooking stories on Instagram
What is a multichannel link on Instagram and how to do it
A multilink is a link leading to a page (microlending), which, depending on the service, may contain:
- links to other projects (website, blog, social media pages);
- contact information (phone, email, instant messengers);
- company geolocation or other buttons (note: not provided by all services).
A business card is primarily necessary to avoid the loss of customers due to gaps in communication with them. Can be used as a website or project landing page. This is a great option if you are on a budget or time constraint. In addition, if you only need to post contacts + price list or portfolio, a full-fledged web page is simply not needed.
To create a multi-link you need to use special services, a selection of which we have prepared. But we would like to warn you that the Instagram administration perceives such links as suspicious and reserves the right to act against their use.
Topic article: How to beautifully design an Instagram profile
10 best multi-link services: free and paid
We have collected here the most famous paid and free services for creating multi-links for Instagram. Among them, you can choose the best solution for your business.
In the free version, you can add one link, one social network and one messenger. Ready-made design themes, standard text settings are available. Starting with the Personal plan, the number of links, social networks and messengers is not limited. It becomes possible to add photos and videos, customize the page design on your own, or choose one of 34 suggested templates. You can track statistics. Customization of SEO blocks is available. On the Business tariff, you can hide the service link on the page. A callback widget is added, the ability to customize the internal CRM system.
The multicast looks like: https://hipolink.me/ + account name on the service…
The cost: Personal version – 160 rubles / month, 720 rubles / 6 months, 960 rubles / year, Business version – 390 rubles / month, 1755 rubles / 6 months, 2340 rubles / year.
pros: multifunctionality; integration with external services. Priority support.
Minuses: Only one page can be created on one account at any rate.
- postium14 – use the maximum rate for 14 days;
- postium – 20% discount for any tariff and period.
Try Hipolink >>
Supports a large number of instant messengers and social networks, including specialized ones. For example, a link to an iTunes account for musicians or FL.ru for freelancers. You can specify the name, greeting, city, industry, geolocation on Yandex.Maps or Google Maps, fill the background of the page with a gradient, specify arbitrary links, view statistics for the last 15 days, add pixels. There is an online technical support service.
The multicast looks like: https://meconnect.ru/project…
The cost: is free
pros: the only completely free service for creating microlending pages; if you plan to place only contacts on the business card, it is ideal.
Minuses: inferior in functionality to paid counterparts.
The free version allows you to create a multi-link and change the avatar, header and page description, connect instant messengers and social networks, track statistics. Subscription allows you to add any links, geolocation, gif-animation, banners, text blocks, as well as change their location on the business card.
A multichannel for Instagram looks like: https://sendme.cc/project
The cost: 150 rub / month
pros: the ability to track statistics even in the free version.
Minuses: Business card design editing only when purchasing a subscription.
Wide functionality of the free version: choosing the address of the business card, setting the background, 3 messengers. Convenient interface. You can create a multi-link with a reverse side. When buying a subscription: 6 instant messengers, arbitrary links and buttons, text blocks.
The multicast looks like: https://ylink.me/project
The cost: 329 rubles / month, 897 rubles / 3 months, 1494 rubles / 6 months, 2388 rubles / year
pros: convenient visual layout of microlending.
Minuses: high subscription price.
Service with an English-language interface. The free plan allows you to add any number of links, view statistics on clicks, and choose design templates. A paid subscription adds technical support features, expands statistics, customization options, and more.
The multicast looks like: https://linktr.ee/project
The cost: 6 $ / month
pros: unlimited links in the free version.
Minuses: there is no function for adding messengers and profile descriptions.
One of the oldest and most popular multi-link services. Allows you to create a free multi-link where you can publish one messenger, choose a business card background and add a business card link to your emails. Generates a QR code. Links, custom backgrounds, creating widgets, adding pixels and viewing statistics – only in the PRO version.
The multicast looks like: https://mssg.me/project
The cost: 9.99 $ / month
pros: email signature and QR code.
Minuses: high price and limited free-version, with more “modest” functionality compared to analogues.
The free version provides unlimited messengers, but no pixel, text blocks. A paid subscription adds these features, as well as expands the design functionality and removes the Sitelite.me logo.
An Instagram multichannel will look like: https://sitelite.me/project.
The cost: 199 rub / month
pros: you can test the full version for 1 month for free.
Minuses: limitation of the free version, in comparison with analogues.
You can add only one link for free, design a business card and attach a text block. Adding several links to instant messengers, social networks, placing video banners and tracking statistics is possible on the Pro plan. The Business tariff offers unique opportunities: creating business card tabs, integrating the system for sending orders and paying for orders, adding a countdown timer.
The multicast looks like: https://taplink.cc/ + Instagram account name…
The cost: PRO version – 1080 rubles / year, Business version – 3480 rubles / year.
pros: multifunctionality; you can collect requests or receive payments for orders using an internal CRM system, or connect your own.
Minuses: The highest price for the Business version with the most features.
The free version has an unlimited number of messengers. You can add links, mails, feedback forms and much more. It is possible to purchase individual elements (backgrounds, gradients, blocks), functions (adding your own background or buttons to the widget), 2-5 additional profiles. You can buy a subscription that includes all the features.
The multicast looks like: http://msto.me/project
The cost: 199 rub / month, 499 rub / 3 months, 899 rub / 6 months, 1199 rub / year.
pros: wide functionality for adding services, messengers and buttons.
Minuses: Limited business card design options in the free version.
It is interesting: TOP-10 services for sending messages to Direct Instagram
The service is English-speaking and unusual. The usual functionality of buttons for instant messengers and social networks is missing. You can only post links in the form of preview posts. It is convenient to use it to announce publications.
The multicast looks like: https://linkinprofile.com/project
The cost: $ 9.99 / month, $ 99 / year, there is a trial period of 29 days.
pros: great for bloggers and media.
Minuses: narrow focus of the service.
The functionality of this service includes the placement of any number of links to pages, messengers. It is possible to set up payment for orders through the Yandex payment system, add goods / services, video, carousel of images, pixels.
The multicast looks like: https://smartapp.biz/project
The cost: 160 rubles / month, 672 rubles / 6 months, there is a trial period of 14 days.
pros: versatility, relatively low price.
Minuses: short-term trial period.
How to create a multi-link and install it on your Instagram profile
Let’s consider how to create a business card, using the example of the free service MeConnect.ru, and place it in your Instagram account.
Creating a multilink
Step 1… Go to the website https://meconnect.ru/ and click on the “Create a business card” button.
Step 2… Fill out the registration form and click “Register”.
Step 3… You will see a message about successful registration. Activate your account by following the link that the service sent you by email. After confirmation, you will be prompted to re-authorize. Enter your username / password.
Step 4… Fill in information about yourself. Add a photo.
Step 5… The completed profile will look similar to the one shown in the picture. The microlending preview will be presented on the right. Click “Save” if the basic information is complete.
Step 6… Now let’s get down to the design. You can choose a template, background or gradient for your business card in the “Design” tab.
Step 7… In the “Messengers” tab you can add all contact details.
Step 8… If your business card is ready, go to the “Install” tab and copy the link to the microlending. There you can also copy the codes of the icon for the website, QR business card or widget. You can install a VKontakte or Instagram multi-link directly from the MeConnect service.
How to add a multi-link to your Instagram profile
Step 9… If you need to add a multi-link to Instagram manually, then go to your account and click “Edit” under the profile header.
Step 10… Paste your microlending link into the “Website” field and click “Finish”.
You will see a multi-link below the information in the profile header.
Follow it and your business card will be displayed.
Read also: How to promote an Instagram account
All services for creating multi-links work in the same way and are easy to use. Microlending itself can be useful for absolutely any business account. Choose the right tool to create and don’t lose any potential client.