Instagram is rolling out a new feature to allow users to share links to Stories. Now it will be even easier for brands to promote their stories.
The idea as a whole is not new, as Snapchat released this feature last year as well.
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Business accounts also get the ability to Promote their Stories. This will help to attract additional traffic to the site, get new subscribers and more direct messages. With this option, brands can increase their reach on Instagram beyond just their current followers.
The new functionality will be gradually rolled out and will soon be available to all users.
Earlier we wrote about the fact that Instagram will be able to publish posts to multiple accounts at the same time…
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