Instagram will control the ad placement of bloggers without a special mark

Instagram has announced new tools to help track ads that aren’t tagged accordingly.

A recent investigation by the UK Competition and Markets Authority found that many influencers do not flag their sponsored posts as advertising.

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In the UK and many other countries, bloggers are required to tag commercial posts with #ad or #sponsored tags. This could lead to legal action against Instagram itself – and to avoid this, Instagram has pledged to tighten control over ad posts.

Instagram plans to tackle this problem in two ways.:

  • Instagram will add a new hint that will ask the blogger to confirm if he received payment to promote the product or service he posts.
  • The set of functions and capabilities of the “Branded Content” function will be expanded to make businesses even more interested in using this function.

Right now, Instagram is committed to rolling out new tools over the next year, with it unclear if the new features will be available in all regions at once.

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Previously, Instagram began testing disappearing messages in Yandex.Direct, and also introduced animated text in Stories.

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