A new ad format will appear on Instagram – Branded content ads. Brands will now be able to use posts with their products as advertisements for bloggers.
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The format is suitable for brands that partner with popular bloggers to create branded content. Advertisers will be able to promote these posts just like any other advertisements. Now, when ordering advertising from an influencer, a company will be able to rely not only on his audience, but also on users who are not subscribed to him.
The new format is still being tested (since last year). It is not known when it will become available to all advertisers.
We also wrote that Instagram is testing local business pages…
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