It’s now easier to launch ads in myTarget using contextual targeting. The service team launched a new tool with which you can easily transfer keyword lists from other ad systems. Advertisers can now customize their ads faster by importing existing listings into ongoing campaigns.
Search phrases and stop words can be downloaded in .xlsx format in the Campaigns section of the myTarget ad cabinet. All ad groups, ads, and keywords will be saved in this file.
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By default, the service offers to combine all ad groups into one campaign myTarget. In the settings, you can uncheck the “Combine ad groups into one campaign” box, then a separate campaign will be created for each ad group.
After importing data into myTarget, you need to check the settings, since by default the system uses “Multiformat” and targeting to desktop and mobile devices. All campaigns that are automatically generated will be stopped. Double-check your creatives, auction strategy, and bids before launching.
Previously contextual targeting settings have been updated in myTarget…
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