Facebook introduced new templates to make it easier for marketers to create effective advertising Stories on Facebook, Messenger and Instagram. With their help, you can turn any advertising information into the desired vertical format of Stories.

“When developing creatives for digital campaigns, we always recommend creating unique ads for different platforms whenever possible. However, marketers and business people have limited resources and time, and cannot always create specific ads for each site. To help solve this problem, we are simplifying the creation of full-screen advertising Stories, ”- said representatives of Facebook.

How to use templates to advertise on Instagram and Facebook in Stories

Create a Facebook ad campaign and choose from a variety of layouts. Adjust the background, text position, and cropping options.

Test impressions on Instagram Stories have shown that using custom templates leads to better campaign performance. This is because marketers can tailor ads for a specific brand and company.

Earlier we wrote that Facebook removed the likes counter from users in Australia.